Sr. Brand Manager, Credelio, Interceptor Plus & Legacy Brands
Elanco
August 30, 2026
Remote friendly (Indianapolis, IN)
United States
Marketing
Key Responsibilities
- Develop and drive the multi-year brand strategy for the Legacy Parasiticide portfolio (Credelio, Credelio CAT, Interceptor Plus, Trifexis, Advantage Multi) to maintain trusted market position.
- Design and execute competitive strategies to defend market share.
- Lead lifecycle management (LCM) with Regulatory, R&D, and Innovation to pursue line extensions, new indications, and packaging innovations.
- Serve as primary internal advocate for legacy portfolio strategy, trajectories, resource needs, and funding future innovations.
- Build messaging platforms and value propositions for pet owners (B2C) and veterinary professionals (B2B) based on market research.
- Partner with Vet Sales and Retail to translate brand strategy into “sales-ready” field tactics.
- Lead agency partners to develop creative assets and marketing materials supporting field execution.
- Synthesize market/consumer/customer insights into strategic business cases.
- Monitor category trends, dispensing data, and competitor moves; adjust tactics in real time.
- Manage budget for the portfolio; forecast accurately with Demand Planning, Finance, and Supply Chain.
- Present brand performance and strategic requirements to senior leadership.
- Cultivate veterinary KOL and influencer partnerships; collaborate with Sales/Strategic Accounts/Retail to grow share-of-voice.
- Represent the company at major industry conferences and trade shows.
- Directly manage and coach an Associate Brand Manager; elevate marketing capabilities and model inclusive leadership.
Basic Qualifications
- Bachelor’s degree (Marketing/Business focus)
- 5+ years Brand/Marketing experience
- 2+ years Pet Retail experience
- People management experience
- Cross-functional team experience
Additional Skills/Preferences
- Pet Health/CPG brand management; retail marketing and eCommerce preferred
- Strong analytics, organization, communication, and data-driven decision-making
- Experience in regulated environments; ability to influence and lead
Benefits and Perks
- Multiple relocation packages; two weeklong US shutdowns in addition to PTO; 8-week parental leave; annual bonus; flexible work; up to 6% 401K matching
Location & Travel
- Indianapolis, IN (Hybrid); ~20% travel
- Develop and drive the multi-year brand strategy for the Legacy Parasiticide portfolio (Credelio, Credelio CAT, Interceptor Plus, Trifexis, Advantage Multi) to maintain trusted market position.
- Design and execute competitive strategies to defend market share.
- Lead lifecycle management (LCM) with Regulatory, R&D, and Innovation to pursue line extensions, new indications, and packaging innovations.
- Serve as primary internal advocate for legacy portfolio strategy, trajectories, resource needs, and funding future innovations.
- Build messaging platforms and value propositions for pet owners (B2C) and veterinary professionals (B2B) based on market research.
- Partner with Vet Sales and Retail to translate brand strategy into “sales-ready” field tactics.
- Lead agency partners to develop creative assets and marketing materials supporting field execution.
- Synthesize market/consumer/customer insights into strategic business cases.
- Monitor category trends, dispensing data, and competitor moves; adjust tactics in real time.
- Manage budget for the portfolio; forecast accurately with Demand Planning, Finance, and Supply Chain.
- Present brand performance and strategic requirements to senior leadership.
- Cultivate veterinary KOL and influencer partnerships; collaborate with Sales/Strategic Accounts/Retail to grow share-of-voice.
- Represent the company at major industry conferences and trade shows.
- Directly manage and coach an Associate Brand Manager; elevate marketing capabilities and model inclusive leadership.
Basic Qualifications
- Bachelor’s degree (Marketing/Business focus)
- 5+ years Brand/Marketing experience
- 2+ years Pet Retail experience
- People management experience
- Cross-functional team experience
Additional Skills/Preferences
- Pet Health/CPG brand management; retail marketing and eCommerce preferred
- Strong analytics, organization, communication, and data-driven decision-making
- Experience in regulated environments; ability to influence and lead
Benefits and Perks
- Multiple relocation packages; two weeklong US shutdowns in addition to PTO; 8-week parental leave; annual bonus; flexible work; up to 6% 401K matching
Location & Travel
- Indianapolis, IN (Hybrid); ~20% travel