Director, CAMZYOS Brand Strategy and Commercial Effectiveness
Bristol Myers Squibb
September 01, 2026
Remote friendly (Lawrence, NJ)
United States
Marketing
Position Summary
Director, CAMZYOS Brand Strategy and Commercial Effectiveness will lead cross-functional strategic alignment and decision-making for the global CAMZYOS brand, lifecycle management (LCM) including label optimization and future growth opportunities, and competitive strategy.
Key Responsibilities
- Drive forward-looking competitive strategy for the HCM market; translate competitive intelligence into brand narrative, data generation plans, and long-range evidence planning.
- Serve as commercial point for competitive intelligence and ensure brand acts/invests/evolves to maintain leadership.
- Lead commercial strategy for the nHCM indication: own commercial voice in trial design (endpoints, populations, comparators, architecture).
- Provide evidence-based input on program sequencing, label optimization, and development trade-offs.
- Own commercial perspective on data generation decisions across the brand lifecycle.
- Lead commercial input into market footprint prioritization (geographic sequencing, resource allocation) to support reimbursement/access objectives.
- Bridge global brand strategy to local execution (G2L): ensure local markets have tools/resources; partner on LCM priorities and launch sequencing.
- Influence senior cross-functional decisions across Clinical Development, Regulatory, Medical Affairs, Market Access, and Global Commercial.
Qualifications
- BA/BS required; MBA/advanced degree strongly preferred.
- 8+ years in pharmaceutical industry with success in strategy roles in matrixed organizations (commercial experience strongly preferred).
- Enterprise strategic planning experience; strong financial acumen and risk-based decision-making.
- Ability to lead through influence; strong analytical/insight-driven skills.
- Excellent communication and synthesis; manage multiple high-impact priorities in ambiguous environments.
- Strong understanding of pharmaceutical market dynamics (launch planning, lifecycle management, competitive strategy).
- BMS and/or cardiovascular brand experience preferred.
Benefits/Compensation
- Remote (US): $201,890–$244,646 starting base range; may be eligible for additional discretionary incentive cash/stock.
- Comprehensive benefits (medical/dental/vision/life/disability), Flexible Time Off (exempt, US), and other time-off benefits subject to eligibility.
Application
We encourage you to apply even if you don’t perfectly match the resume.
Director, CAMZYOS Brand Strategy and Commercial Effectiveness will lead cross-functional strategic alignment and decision-making for the global CAMZYOS brand, lifecycle management (LCM) including label optimization and future growth opportunities, and competitive strategy.
Key Responsibilities
- Drive forward-looking competitive strategy for the HCM market; translate competitive intelligence into brand narrative, data generation plans, and long-range evidence planning.
- Serve as commercial point for competitive intelligence and ensure brand acts/invests/evolves to maintain leadership.
- Lead commercial strategy for the nHCM indication: own commercial voice in trial design (endpoints, populations, comparators, architecture).
- Provide evidence-based input on program sequencing, label optimization, and development trade-offs.
- Own commercial perspective on data generation decisions across the brand lifecycle.
- Lead commercial input into market footprint prioritization (geographic sequencing, resource allocation) to support reimbursement/access objectives.
- Bridge global brand strategy to local execution (G2L): ensure local markets have tools/resources; partner on LCM priorities and launch sequencing.
- Influence senior cross-functional decisions across Clinical Development, Regulatory, Medical Affairs, Market Access, and Global Commercial.
Qualifications
- BA/BS required; MBA/advanced degree strongly preferred.
- 8+ years in pharmaceutical industry with success in strategy roles in matrixed organizations (commercial experience strongly preferred).
- Enterprise strategic planning experience; strong financial acumen and risk-based decision-making.
- Ability to lead through influence; strong analytical/insight-driven skills.
- Excellent communication and synthesis; manage multiple high-impact priorities in ambiguous environments.
- Strong understanding of pharmaceutical market dynamics (launch planning, lifecycle management, competitive strategy).
- BMS and/or cardiovascular brand experience preferred.
Benefits/Compensation
- Remote (US): $201,890–$244,646 starting base range; may be eligible for additional discretionary incentive cash/stock.
- Comprehensive benefits (medical/dental/vision/life/disability), Flexible Time Off (exempt, US), and other time-off benefits subject to eligibility.
Application
We encourage you to apply even if you don’t perfectly match the resume.