Role Summary
Are you passionate about creating thriving online communities and making meaningful connections? We’re looking for a creative and proactive Social Media Strategy Manager who excels at crafting engaging strategies and building strong relationships with our donors. If you’re ready to inspire, connect, and make a lasting impact, this role is for you!
Work Arrangement: This role offers a hybrid schedule, with a mix of remote work and in-office collaboration. Candidates should be in the Raleigh, Durham, Chapel Hill, NC area.
Responsibilities
- Grow the local online and offline Grifols Plasma community
- Explore new community-friendly platforms and groups to facilitate the expansion of Grifols Plasma local user base and influence
- Monitor trends and conversations in local community groups, both online and offline, to spot opportunities for engagement
- Gather user/donor digital feedback
- Create strategies to share localized, compelling content that resonates with the target audience
- Manage and coordinate the social media presence across platforms
- Content scheduling
Qualifications
- Required: Deep understanding of social media platforms, trends, and best practices, with hands-on experience managing brand accounts across multiple channels (e.g., Instagram, Facebook, TikTok)
- Required: 3-5 years of experience in community management, influencer marketing, or social media outreach, preferably within the digital marketing space. Strategy, content and performance
- Required: Experience working with key social media channels (Instagram, Facebook, YouTube, WhatsApp, etc.)
- Preferred: Advanced degrees or certifications in relevant areas are a plus
- Preferred: Fluent in Spanish is also a plus
Skills
- Analytical Skills: Advanced data management, execution, and conclusion of analysis
- Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions
- Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions
- Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness
- Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting
- Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones
- Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely
- Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity
- Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary
- Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually
Education
- Bachelor's Degree in Business, Marketing, or related field, or equivalent experience