Senior Product Marketing Manager

Role Summary

We are seeking a strategic and results-driven Senior Product Marketing Manager for the instrument focused portfolio at Bio-Techne. The role will lead global marketing efforts for the ImmunoAssay portfolio, developing and executing go-to-market strategies, driving customer engagement, and supporting commercial success across key immunoassay product lines, including Simple Plex, Multiplex platforms and related consumables. This role requires cross-functional leadership, deep market and technical knowledge, and the ability to translate complex science into compelling messaging for researchers in academic, biotech, pharma, and clinical sectors. This position is available as a fully remote opportunity.

Responsibilities

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high-impact go-to-market campaigns to drive revenue growth in key customer segments.
• Lead the development and execution of multi-channel integrated marketing plans to acquire, engage, retain, and grow customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights that inform product and marketing decisions.
• Serve as the global product and market expert, providing knowledge of market trends, competitive landscape, and critical success factors.
• Lead campaign development for new product launches and demand generation in collaboration with regional teams.
• Collaborate with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop high-value content including testimonials, seminars, webinars, posters, and sales tools.
• Develop and deliver product launch toolkits with messaging and education for commercial teams, including training and customer-facing materials.
• Develop content across the marketing funnel; deploy via multiple channels aligned with customer journeys.
• Maintain KPI dashboards, perform pipeline analysis and adjust tactics to maximize performance.
• Manage marketing budgets and optimize promotional mix to achieve ROI.

Education

• Bachelor’s degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.
• 10 years of experience in the life sciences industry with at least 5 years in a product marketing function.
• Experience in product marketing for immunoassays and within clinical or pre-clinical sectors is highly desirable.

Knowledge, Skills And Abilities

• Ability to develop and communicate the unique value of Bio-Techne products to life science research customers.
• Ability to synthesize insights across customers, competitors, and markets to inform campaigns for the instrument portfolio.
• Ability to develop and execute multi-channel, customer-centric marketing programs.
• Experience in lead generation using multi-channel strategies to drive funnel fulfillment.
• Ability to work effectively in a fast-growing, collaborative environment.
• Strong collaboration and problem-solving skills; able to build consensus and resolve conflicts.
• Excellent communication, presentation, interpersonal, and relationship-building skills at all levels.