Senior Product Marketing Manager

Role Summary

Senior Product Marketing Manager for the instrument focused portfolio at Bio-Techne. Responsible for leading global marketing efforts for the ImmunoAssay portfolio, developing and executing go-to-market strategies, driving customer engagement, and supporting commercial success across key immunoassay product lines, including Simple Plex, Multiplex platforms and related consumables. This role requires cross-functional leadership, deep market and technical knowledge, and the ability to translate complex science into compelling messaging for researchers in academic, biotech, pharma, and clinical sectors. This position is available as a fully remote opportunity.

Responsibilities

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high-impact go-to-market campaigns to drive revenue growth in key customer segments.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire, engage, retain, and grow customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights that inform product and marketing decisions.
• Serve as the global product and market expert, providing in-depth knowledge of market trends, competitive landscape, and key success factors.
• Lead campaign development for new product launches and demand generation with regional teams.
• Collaborate with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop high-value content (testimonials, seminars, webinars, posters, sales tools).
• Develop and deliver product launch toolkits including training, positioning, and messaging for commercial teams.
• Develop content across the marketing funnel; deploy via multiple channels aligned with customer journeys.
• Maintain campaign KPI dashboards, perform pipeline analysis, report on demand generation trends, and adjust tactics for performance.
• Manage marketing budgets and optimize promotional mix to achieve a high ROI.

Qualifications

• Required: Bachelor‚Äôs degree in Biology, Biochemistry or related; advanced degree or MBA preferred.
• Required: 10 years in the life sciences industry with at least 5 years in product marketing; experience in immunoassay marketing and clinical or pre-clinical sectors highly desirable.

Knowledge, Skills And Abilities

• Ability to articulate the unique value of Bio-Techne products to life science researchers.
• Ability to synthesize insights across customers, competitors, and markets to inform campaigns.
• Experience developing multi-channel, customer-centric marketing programs.
• Experience creating lead generation initiatives across channels to drive funnel growth.
• Ability to work effectively in a fast-growing, collaborative environment.
• Strong problem-solving, consensus-building, and communication skills at all organizational levels.