Senior Product Marketing Manager

Role Summary

We are seeking a strategic and results-driven Senior Product Marketing Manager for the instrument focused portfolio. The role will lead global marketing efforts for the ImmunoAssay portfolio, developing and executing go-to-market strategies, driving customer engagement, and supporting commercial success across key immunoassay product lines. The role requires strong cross-functional leadership, deep market and technical knowledge, and the ability to translate complex science into messaging that resonates with researchers in academic, biotech, pharma, and clinical sectors.

Responsibilities

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high-impact go-to-market campaigns to drive revenue growth in key customer segments.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire, engage, retain, and grow customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights that inform product and marketing decisions.
• Act as the global product and market expert, providing in-depth knowledge of market trends and the competitive landscape.
• Lead campaign development for new product launches and demand generation initiatives with regional teams.
• Collaborate with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop high-value content and sales tools.
• Develop and deliver product launch toolkits with messaging, training, and customer-facing materials.
• Develop content across the marketing funnel and deploy via multiple channels aligned with customer journeys.
• Maintain KPI dashboards, perform pipeline analysis, and adjust tactics to maximize performance.
• Manage marketing budgets and optimize the promotional mix to achieve a high return on investment.

Qualifications

• Bachelor’s degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.
• 10 years of experience in the life sciences industry with at least 5 years in a product marketing function.
• Experience in product marketing for immunoassays and within clinical or pre-clinical sectors is highly desirable.

Skills

• Able to develop and communicate the unique value and promise of Bio-Techne products to life science research customers.
• Able to understand, integrate and synthesize insights across customers, competitors, and markets to inform customer-centric campaigns.
• Able to develop and execute multi-channel, customer-centric marketing programs to achieve business objectives.
• Experience in developing successful lead generation initiatives using multi-channel strategies.
• Able to work effectively in a fast-growing, highly collaborative environment.
• Demonstrated ability to build consensus, resolve conflict, and solve tough business problems.
• Excellent communication, presentation, interpersonal and relationship-building skills at all organizational levels.

Education

• Bachelor’s degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.