Senior Product Manager, Professional Promotion, Gyn-Onc

Role Summary

The Senior Product Manager, Professional Promotion, Gyn-Onc will implement brand strategies and execute launch activities for Genmab’s initial U.S. launches in the gynecological oncology space. This role reports to the Director, Professional Promotion, Gyn-Onc and collaborates with cross-functional teams including Marketing Operations, Gyn-Onc Consumer Marketing, Omnichannel Strategy, and Congress Strategy. It is a newly created role focused on launch excellence for initial and future indications, requiring strong marketing execution skills and a proactive, learner mindset.

Responsibilities

• Leverage brand strategy to shape promotional efforts and successfully execute launch tactics across the ecosystem
  • Lead planning and execution of the commercial gyn-onc congress and peer-to-peer education strategy
  • Partner with Marketing Operations to develop and gain alignment on brand speaker bureau and print production plans
  • Develop promotional tactics in support of branded launch efforts
• Partner with Marketing, Medical, Field, Compliance, and Business Operations to ensure congress investments and peer-to-peer programs are differentiated, clinically relevant, and aligned with brand priorities
• Oversee and scale unbranded efforts across personal and nonpersonal channels in close partnership with Omnichannel and agency partners
• Lead and maintain Brand Marketing budget and ensure alignment to forecast
• Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders
• Provide clear communication, structure, and leadership across multiple workstreams in a fast-paced environment
• Engage collaboratively in the promotional review process to ensure launch readiness
• Collaborate with Genmab field stakeholders and Commercial Learning to optimize marketing materials
• Manage project timelines, budgets, and all key deliverables aligned to brand goals

Qualifications

• Required: Bachelor’s degree
• Required: 3+ years of professional relevant experience, including US in-line marketing in the pharma/biotech industry (agency experience considered); recent launch experience strongly preferred – oncology a plus; prior congress or peer-to-peer tactical execution experience a plus
• Required: Strong project/tactical management, organization, communication, and problem-solving skills
• Required: Ability to travel domestically up to 25%
• Preferred: Strong communication and presentation skills
• Preferred: Experience in a complex, dynamic environment; self-starter with initiative and solutions-oriented mindset
• Preferred: Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization
• Preferred: Experience engaging with field sales organizations in a marketing capacity
• Preferred: Commitment to innovation, patient-centricity, inclusion and compliance

Skills

• Brand strategy development and promotional execution
• Cross-functional collaboration and stakeholder management
• Budget management and forecasting
• Omnichannel and nonpersonal channel marketing
• Congress strategy and peer-to-peer education planning
• Promotional review process and launch readiness

Additional Requirements

• Work arrangement: Flexible; 20–40% remote, approved by the hiring manager
• Travel: Domestic travel up to 25%