Senior Product Manager - MS Marketing
Biogen
Full-time
Remote friendly (Cambridge, MA)
United States
$144,000 - $193,000 USD yearly
Marketing
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Role Summary
Senior Product Manager - MS Marketing. Responsible for the delivery of digital content across Biogen’s MS brands, partnering with the MS Marketing team and managing agencies to develop creative content and deploy targeted media.
Responsibilities
- Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating patients aligned to MS Portfolio strategy, focusing on understanding and improving customer experience with the brand.
- Tailor digital campaigns to specific patient targets, considering patient segmentation, brand priorities and market dynamics to ensure messages are relevant and resonate with the intended audience.
- Clearly communicate the Digital and sponsorship Portfolio MS Marketing Strategy to selected agency partners and internal stakeholders to ensure understanding of scope of work and support needed.
- Oversee, guide, and monitor agency partners through project execution to ensure timely delivery of high-quality, measurable, digital content aligned to MS Portfolio Strategy; provide creative direction and feedback during the content creation process.
- Collaborate with Marketing team, agencies, and Cross-Functional partners to establish and track KPIs for campaigns and projects.
- Utilize data analytics and digital tools to track engagement, analyze user behavior, and measure impact of digital marketing initiatives.
- Leverage impact assessments and marketing mix analysis to refine strategy for better outcomes aligned to MS Portfolio strategy.
- Develop digital pilots with robust measurement plans to test and assess new digital approaches; scale appropriately based on performance.
Qualifications
- Required:\n5-7+ years pharmaceutical marketing experience; minimum 2 years digital experience
- Expertise with varying channels and tactics, digital platforms, and associated compliance and regulatory requirements
- Demonstrated success managing agencies, external partners and internal stakeholders
- Experience managing budget and finances
- Bachelor’s degree; Advanced degree preferred (e.g., MBA, PharmD)
Preferred Qualifications
- Neurology experience is a plus
- Consumer or DTC experience a plus
Education
- Bachelor’s degree; Advanced degree preferred (e.g., MBA, PharmD)