Senior Product Manager, HCP Marketing

Role Summary

Senior Product Manager (SPM), HCP Marketing (Non-Personal Promotion) will be a vital member on the US Marketing team focusing on healthcare professionals (HCPs). This role supports the US commercial launch and continued growth of Rezdiffra (resmetirom) for MASH, in partnership with the HCP Marketing Lead for NPP/media.

Responsibilities

• Support HCP-directed media and non-personal promotion efforts for branded and unbranded tactics, including strategy, planning, asset development, tactical execution, metrics/KPIs, and driving innovation across channels (programmatic, print, SEO/SEM, endemic display, emails, social, etc.). Enable an integrated, multichannel ecosystem supporting branded and unbranded campaigns directed toward HCPs to drive education and impact.
• Help shape tactical recommendations and solutions that deliver on strategy and drive performance while meeting FDA regulations and standards.
• Support reporting and analytic efforts to assess NPP/media performance and drive ongoing optimizations.
• Collaborate with cross-functional partners (PRC/MLR, market research, analytics, IT, medical affairs, regulatory, legal, compliance, field, etc.) to ensure alignment and success.
• Help manage agency partners for tactical planning/execution, content development, budget management, and evaluation of tactical performance to ensure appropriate resource allocation and timely delivery within financial constraints.
• Support marketing and commercial field teams as needed.
• Note: Responsibilities may change based on evolving brand/business needs.

Qualifications

• Travel is required ‚Äì up to 25% of the time (including weekends as needed).
• Required to be in office 3 days per week (Conshohocken, PA or Waltham, MA).
• Bachelor's Degree; MBA or Masters preferred.
• 7+ years of experience with 4+ years in biopharmaceutical commercial space (sales, marketing, strategy, etc.).
• 3+ years of HCP marketing experience (required).
• Robust experience in digital/non-personal promotion (required).
• Experience across several channels, stakeholders, disease states, and business models (required).
• At least 1 specialty launch in the past 5 years (required); Subpart H experience is a plus.
• Experience in a smaller company environment is a plus.

Skills

• Motivated and agile self-starter with a business owner mindset.
• Solution-oriented marketer who can operate in a fast-paced environment and areas of ambiguity.
• Keen attention to detail with ability to still see the big picture.
• Proven agency management skills and ability to drive execution across multiple workstreams.
• Excellent project management skills (prioritization, timelines, budget, communication).
• Strong analytical skills and ability to triangulate information and connect the dots.
• Ability to translate insights into actionable strategies and tactics.
• Superb communication, interpersonal, and cross-functional partnering skills.
• Driven to succeed and develop professionally.

Education

• Bachelor's Degree; MBA or Masters preferred.
• 7+ years of experience with 4+ years in biopharmaceutical commercial space; sales, marketing, strategy, etc.
• 3+ years of HCP marketing experience (required).
• Robust experience in digital/non-personal promotion (required).
• Experience across several channels, stakeholders, disease states, and business models (required).
• At least 1 specialty launch in the past 5 years (required); subpart H experience is a plus.

Additional Requirements

• Travel up to 25% of the time (including weekends as needed).
• On-site: Conshohocken, PA or Waltham, MA, 3 days per week.