Senior Patient Marketing Manager, US Kidney - Pove

Role Summary

Senior Patient Marketing Manager, US Kidney, based in Boston, MA, leading strategic execution for the Patient marketing team within the US Kidney marketing group. Focused on preparing for potential commercialization of an investigational therapy for IgA nephropathy and other B cell–mediated diseases, driving patient engagement strategies for launch readiness and awareness. Requires deep experience in launch planning, patient-centric marketing, and cross-functional collaboration.

Responsibilities

• Support the development and execution of patient marketing initiatives, including patient ambassador programs and core marketing material rollout to support the launch of a new kidney disease therapy
• Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations
• Develop and update marketing materials that drive marketing strategy and business objectives
• Analyze material usage metrics to determine optimal patient education experience and ensure field sales utilization
• Manage agency partners effectively to deliver quality outputs, while ensuring adherence to budget and timeline
• Shape patient-focused market research efforts and infuse learnings throughout key business processes
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to patient needs and cultural considerations
• Drives assets through internal Communications Review Committee process
• Collaborate cross-functionally with the field, HCP Marketing, Patient Advocacy, and Market Research partners

Qualifications

• Required: Bachelor's degree; typically 6+ years marketing, consulting or agency experience in healthcare/biopharmaceuticals and demonstrated supervisory/management experience
• Required: Experience in pharmaceutical marketing or closely related field (e.g., pharmaceutical sales, ad agency)
• Required: Ability to understand all elements of brand strategy and its execution
• Required: Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review of tactics
• Required: Proficient in launch planning, patient engagement strategy, and promotional initiatives
• Preferred: Advanced degree (MBA, MPH, PharmD, or similar)
• Preferred: Specialty product launch experience
• Preferred: Experience working in highly competitive markets
• Preferred: Kidney-specific experience

Skills

• Ability to understand all elements of brand strategy and role in executing that strategy
• Ownership and accountability for projects and internal assignments; know when to escalate issues
• Ability to translate insights into tactical actions and opportunities
• Experience in pharmaceutical marketing or closely related field
• Proficient in launch planning, patient engagement strategy, and promotional initiatives

Education

• Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred