Senior Marketing Manager – Multiple Sclerosis

Role Summary

Senior Marketing Manager for Multiple Sclerosis focusing on HCP marketing strategies supporting a Marketing Director. You will deliver key projects spanning congress strategy, personal promotion, and non-personal promotion in the MS therapeutic area. You will work closely with the HCP Marketing team and cross-functional partners to ensure the brand strategy is integrated into HCP-centric campaigns and experiences. The role is based in East Hanover, NJ with no remote-work option; relocation is not provided and only local candidates will be considered. Travel is expected at 20-25% (domestic and/or international).

Responsibilities

• Work effectively with the Executive Director Marketing Strategy, Marketing Director, and the HCP Marketing team to help develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights
• Establish brand-specific and disease state expertise, creating engaging activations that can be adapted into personalized customer experiences
• Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle
• Implement best in class HCP promotion and digital marketing strategies that align to brand goals and maximize business results
• Ensure digital plans are appropriately implemented and optimized
• Contribute to a high performing team culture that proactively and effectively interfaces across key functions to achieve objectives
• Support and deliver the HCP integrated plan for the brand to achieve the brand strategy and objectives; define resourcing required and manage the allocated budget, collaborating effectively across strategic partners including CE, CXP&O, NPS, Market Access, TLL, and IDS
• Master the creative brief writing process ensuring execution excellence and accountability of agency (AoR)

Qualifications

• Required: Education: Bachelor’s degree in a related field; PharmD or MBA preferred
• Required: Minimum of 3 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare
• Required: Demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market
• Required: Experience in supporting high performing brands in highly competitive categories within the US
• Required: Strong cross-functional leadership and ability to collaborate effectively with various internal stakeholders including Legal, Regulatory, Medical, and Compliance
• Required: Experience in non-personal promotion including digital and social
• Required: Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Required: Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
• Preferred: Multiple Sclerosis or other specialty therapeutic area experience

Additional Requirements

• Travel: 20-25% travel (domestic and/or international)