Senior Manager, Omnichannel Strategy-Oncology
Genmab
August 30, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Key Responsibilities:
- Serve as the digital SME and business partner to the US Marketing & Sales Team and supporting cross-functional teams.
- Integrate omnichannel strategies into the product brand plan, supporting complex launch environments across multiple brands and/or indications.
- Develop tactical plans and execute prioritized tactics aligned to brand vision and strategy, including multi-indication launch plans.
- Lead with data: ensure data capture and design measurement strategies from the onset.
- Coordinate early with Ops, Privacy, Data Science, Regulatory, and IT, especially in dynamic launch environments with evolving regulatory considerations.
- Drive omnichannel strategy and execution across concurrent launch timelines, ensuring alignment, prioritization, and resource optimization.
- Create innovative ways of working to deliver an ideal customer experience.
- Stay current on industry trends and promotional opportunities; promote best practices.
- Define KPIs and report through the US Marketing & Sales Team.
- Manage project timelines, budgets, and deliverables aligned to launch readiness, coordinating overlapping milestones and compressed timelines.
Qualifications:
- Bachelor’s degree required; advanced degree preferred.
- 7+ years relevant experience in Pharma/Biotech required.
- Oncology marketing and/or therapeutic area experience preferred.
- Deep digital and omnichannel execution across core channels required.
- Experience with complex launch environments (multiple concurrent brands/indications, multi-indication strategies, accelerated approval timelines).
- Knowledge of cross-functional interdependencies; marketing operations, data operations, and data privacy.
- Experience with marketing technologies for web/mobile/app experiences, automation, performance & insight generation, and compliance.
- Proven cross-functional project leadership; proactive, decisive, resourceful; ability to manage multiple priorities.
- Startup/emerging pharma/new team experience preferred.
Benefits (first-year eligibility for US regular full-time employees):
- 401(k) 100% match on first 6%; two medical plan options (incl. HDHP with HSA), dental, vision; voluntary critical illness/accident/hospital indemnity; paid time off + 12 weeks discretionary paid parental leave; backup care and support resources; commuter benefits, tuition reimbursement, Lifestyle Spending Account.
Application instructions:
- Join Genmab—apply as a US-based candidate; details on benefits eligibility provided during recruitment.
- Serve as the digital SME and business partner to the US Marketing & Sales Team and supporting cross-functional teams.
- Integrate omnichannel strategies into the product brand plan, supporting complex launch environments across multiple brands and/or indications.
- Develop tactical plans and execute prioritized tactics aligned to brand vision and strategy, including multi-indication launch plans.
- Lead with data: ensure data capture and design measurement strategies from the onset.
- Coordinate early with Ops, Privacy, Data Science, Regulatory, and IT, especially in dynamic launch environments with evolving regulatory considerations.
- Drive omnichannel strategy and execution across concurrent launch timelines, ensuring alignment, prioritization, and resource optimization.
- Create innovative ways of working to deliver an ideal customer experience.
- Stay current on industry trends and promotional opportunities; promote best practices.
- Define KPIs and report through the US Marketing & Sales Team.
- Manage project timelines, budgets, and deliverables aligned to launch readiness, coordinating overlapping milestones and compressed timelines.
Qualifications:
- Bachelor’s degree required; advanced degree preferred.
- 7+ years relevant experience in Pharma/Biotech required.
- Oncology marketing and/or therapeutic area experience preferred.
- Deep digital and omnichannel execution across core channels required.
- Experience with complex launch environments (multiple concurrent brands/indications, multi-indication strategies, accelerated approval timelines).
- Knowledge of cross-functional interdependencies; marketing operations, data operations, and data privacy.
- Experience with marketing technologies for web/mobile/app experiences, automation, performance & insight generation, and compliance.
- Proven cross-functional project leadership; proactive, decisive, resourceful; ability to manage multiple priorities.
- Startup/emerging pharma/new team experience preferred.
Benefits (first-year eligibility for US regular full-time employees):
- 401(k) 100% match on first 6%; two medical plan options (incl. HDHP with HSA), dental, vision; voluntary critical illness/accident/hospital indemnity; paid time off + 12 weeks discretionary paid parental leave; backup care and support resources; commuter benefits, tuition reimbursement, Lifestyle Spending Account.
Application instructions:
- Join Genmab—apply as a US-based candidate; details on benefits eligibility provided during recruitment.