Senior Manager Marketing Operations & Events (Aesthetics Med Device)

Role Summary

Senior Manager, Marketing Operations & Events at Solta Medical. Location: Annandale, New Jersey; Atlantic City, New Jersey; Basking Ridge, New Jersey; Bridgewater, New Jersey; Camden, New Jersey; Central, New Jersey; Cherry Hill, New Jersey; East Brunswick, New Jersey; East Hanover, New Jersey; Edison, New Jersey; Elizabeth, New Jersey; Florham Park, New Jersey; Jersey City, New Jersey; Jersey Shore, New Jersey; Madison, New Jersey; Matawan, New Jersey; Morristown, New Jersey; Mount Holly, New Jersey; Newark, New Jersey; New Brunswick, New Jersey; Paramus, New Jersey; Parsippany, New Jersey; Paterson, New Jersey; Piscataway, New Jersey; Plainsboro, New Jersey; Princeton, New Jersey; Raritan, New Jersey; Ridgewood, New Jersey; Rutherford, New Jersey; SanBernardino, New Jersey; SouthNewJersey, New Jersey; Toms River, New Jersey; Verona, New Jersey; Wayne, New Jersey; WestWindsor, New Jersey; Woodbridge, New Jersey. The role partners with Brand and Digital Marketing to translate strategy into dynamic, measurable experiences that elevate awareness, engagement, and commercial growth. It owns the end-to-end experience strategy, execution, and cross-functional integration that bring each brand’s vision to life across Thermage, Fraxel, Clear + Brilliant, and VASER. Balancing strategic foresight with hands-on execution, this role designs impactful experiences that connect with customers in meaningful ways to drive engagement and results.

Responsibilities

• Develop and execute an annual event experience strategy aligned to Solta’s objectives, brand priorities, and portfolio growth plans.
• Partner with Brand Managers to translate brand strategies and messaging into cohesive, high-impact event experiences that achieve commercial and customer engagement goals.
• Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brand’s overarching strategy and positioning.
• Lead the planning and execution of congresses, tradeshows, customer programs and virtual events that elevate the Solta brand and generate qualified leads.
• Ensure all event content, creative, and messaging are consistent with Solta’s premium brand standards and comply with PRC requirements.
• Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on-time, on-budget delivery.
• Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre-, during-, and post-event content is optimized for reach, engagement, and conversion.
• Ensure alignment between event execution and digital touchpoints, including email and social media—to deliver a seamless experience.
• Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post-event nurturing workflows.
• Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event.
• Leverage CRM and digital analytics to inform event optimization, audience targeting, and integrated marketing decisions.
• Define, monitor, and analyze event KPIs—including attendance, lead quality (MQL/SQL), pipeline contribution, ROI, customer engagement, budget adherence, post-event satisfaction, and field feedback—to guide strategic decision-making.
• Provide Brand Managers and leadership with post-event analyses, insights, and recommendations to enhance future brand event strategies.
• Develop quarterly and annual performance reports summarizing event outcomes, learnings, and actionable recommendations.
• Leverage Salesforce dashboards and event data to identify pipeline acceleration opportunities and improve event-to-sales conversion rates.
• Use performance analytics to continuously refine event quality, scale best practices, and maximize marketing impact.
• Partner closely with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure event strategies are integrated, brand-consistent, and commercially aligned.
• Serve as the central liaison with Sales to align event objectives with field priorities and ensure effective follow-up and conversion.
• Conduct regular field travel to engage with customers and sales teams, deepening market understanding and assessing event impact.
• Act as a strategic advisor to Brand Managers—sharing event insights, data trends, and customer feedback to inform ongoing brand strategy refinement.
• Manage event budgets, vendor agreements, and internal resource allocation to ensure fiscal responsibility and efficiency.
• Continuously assess internal team capabilities and external vendor dependencies to recommend resourcing shifts that optimize cost and performance.
• Evaluate and optimize vendor partnerships to ensure strategic alignment, efficiency, and consistent quality delivery. Assess which functions should remain external versus be transitioned internally for greater control and cost effectiveness.
• Lead cost-containment initiatives and negotiate contracts to maximize value while maintaining premium quality standards.
• Align event investments with business objectives, optimizing spend and demonstrating clear ROI.
• Track, measure, and report key financial and performance indicators—including cost per lead, cost per MQL, and ROI—to drive accountability and continuous improvement.

Qualifications

• Minimum 8 years of experience in event marketing or marketing operations, preferably within the medical device, aesthetics, or healthcare industry.
• Proven success in planning and executing national and regional conferences, tradeshows, and educational events.
• Experience developing end-to-end event experiences—from concept through execution and post-event engagement—that reinforce premium brand positioning.
• Strong financial acumen with experience in cost containment, vendor negotiation, and ROI-driven event planning.
• Hands-on experience with Salesforce for lead capture, campaign attribution, and performance reporting.
• Proven ability to manage agencies and vendors to deliver high-quality experiences while optimizing budget and efficiency.
• Solid foundation in marketing fundamentals, with the ability to connect event execution to brand and business goals.
• Excellent communication, leadership, and project management skills with the ability to influence cross-functionally.
• Proficiency in project and event management tools (e.g., Asana, Cvent, Airtable, Smartsheet).
• Experience in the aesthetics industry or premium healthcare segment is a plus.

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).

Skills

• Excellent communication, leadership, and project management skills with the ability to influence cross-functionally.
• Proficiency in project and event management tools (e.g., Asana, Cvent, Airtable, Smartsheet).
• Hands-on experience with Salesforce for lead capture, campaign attribution, and performance reporting.
• Strong financial acumen and vendor management.

Additional Requirements

• Travel up to 35%.