Senior Manager, Marketing - Customer Experience

Role Summary

Senior Manager, Marketing - Customer Experience leads consumer-brand marketing initiatives for Teva's schizophrenia and mental health portfolio. You will evaluate market conditions, identify opportunities, and develop campaigns targeting patients and care partners, aligned with the overarching brand strategies and objectives. You will work with internal and external partners to create strategic and operational plans that enable effective consumer engagement channels and drive awareness and preference for the brand.

Responsibilities

• Lead and execute consumer-focused brand promotion initiatives to drive brand and portfolio performance.
• Collaborate with agency partners to develop, execute, and evaluate tactical plans, while contributing to overall brand strategy and direction.
• Own creative messaging, field materials, and performance measurement across marketing activities.
• Support and manage communication channel activities, including both personal and non-personal promotion (NPP).
• Lead sponsorship initiatives with advocacy organizations focused on schizophrenia and mental health.
• Partner with the Patient Services team to develop and manage tactics and promotional materials supporting the patient HUB.
• Develop, execute, measure, and optimize marketing tactics aligned with established strategies and KPIs.
• Partner with Market Research to translate insights into effective planning, messaging, and tactical execution.
• Analyze and synthesize market insights to inform data-driven decision-making.
• Lead and manage the promotional material review and approval process.
• Ensure alignment with internal policies and external codes of conduct at both the organizational and individual levels.

Qualifications

• A minimum of 5 years of pharmaceutical experience is required
• A minimum of 2 years of pharmaceutical consumer marketing experience or equivalent is required

Skills

• Strong pharmaceutical industry knowledge and therapeutic area business acumen.
• Experience and understanding of all media and non-personal promotion components that support the building of a diverse consumer branded and unbranded promotional plan
• Patient and / or caregiver journey mapping to strategy and tactical plan development
• Able to draw insights from variety of sources, understand markets and competition. Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information, recognizes trends and interrelationships.
• Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).
• Project management experience and the ability to manage and coordinate projects with multiple internal stakeholders and vendors.
• Excellent verbal, written, organization and interpersonal skills required.
• Proficient in MS Office tools including Word, PowerPoint, Excel and Outlook.

Education

• Bachelor’s degree required; master’s degree preferred

Additional Requirements

• Travel: Approximately 25% domestic travel throughout the US and Canada.