Senior Manager – Marketing AI & Innovation Analytics

Role: Senior Manager of Marketing AI & Innovation Analytics at Amgen, focused on translating AI-driven insights into customer engagement strategies and establishing measurement frameworks to evaluate their impact. Responsibilities include leading AI data orchestration and activation across omnichannel marketing, managing GEO analytics and vendor partnerships, developing KPI and measurement strategies to quantify AI initiatives' business impact, and designing experimentation approaches such as A/B testing and incrementality studies. The role also involves evaluating emerging AI technologies, defining analytics requirements for future capabilities, and providing executive reporting to inform investment decisions. Requirements: Doctorate with 2+ years, Master's with 4+ years, Bachelor's with 6+ years, or equivalent experience in marketing analytics, business intelligence, or related fields; strong understanding of omnichannel marketing, KPI development, and performance measurement; experience with AI-enabled marketing tools, experimentation frameworks, and external vendor management. Preferred skills include experience in AI search, GEO analytics, translating complex data into business insights, and cross-functional collaboration. The position supports the development of innovative AI marketing capabilities within Amgen’s therapeutic focus areas, including Oncology, Inflammation, and Rare Diseases. Location: US-based, flexible work arrangements possible.