Marketing Analytics Manager

Role: Marketing Analytics Manager responsible for translating marketing data into actionable insights to support decision-making within the biopharma company's marketing functions. Responsibilities include owning the marketing data model and metric definitions, delivering comprehensive marketing performance analysis, collaborating with stakeholders across commercial, product, and digital marketing teams to diagnose underperformance and optimize funnel efficiency, managing lead quality metrics, and developing both self-serve and curated reporting channels. The role also involves ensuring data quality through automated validation, maintaining the semantic layer and metric dictionary—especially in the context of migrating to Salesforce Marketing Cloud—and advocating for marketing analytics needs in evolving technology stacks. Qualifications: 7-10+ years in marketing or business analytics, strong storytelling and communication skills, proficiency in SQL, Tableau, and cloud data warehouses (preferably Snowflake), and practical knowledge of marketing measurement concepts like attribution, funnel metrics, and lead scoring. Preferred: experience with life sciences or biotech sectors, e-commerce analytics, Salesforce ecosystem, semantic layer management, and predictive modeling. The role is an individual contributor position, with no direct reports, and involves close collaboration with the BI team that owns underlying data pipelines. Location: San Francisco Bay Area, with compensation between $157K and $198K, plus bonus, equity, and benefits.