Senior Manager, Integrated Insights and Strategy, Sickle Cell Disease Insights

Role Summary

Senior Manager of Integrated Insights and Strategy (IIS) at Pfizer, joining a brand-aligned team of internal consultants and brand strategists that partner with senior commercial leaders and Global Commercial Analytics (GCA) COEs. Responsible for designing and executing primary market research to represent the voice of the customer and support strategic recommendations, with oversight of a sizable market research budget. Works within the IIS team to identify opportunities, frame questions, and deliver actionable insights to drive brand value and transformational change.

Responsibilities

• Provide strategic thought partnership to US and Global commercial teams to drive insights-based decisions.
• Act as strategic partner to frame, investigate, and answer key business questions related to identification and evaluation of commercial strategies and tactics, using primary market research.
• Design and execute innovative market research studies, serving as the voice of the customer for the brand strategy team.
• Develop and implement in-house knowledge base to drive patient and HCP insights.
• Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaigns; recommend campaign improvements and corrective actions; evaluate campaign assets for optimal customer experience.
• Actively contribute to advancement of team capabilities through thought leadership and knowledge sharing with other colleagues.
• Collaborate with Global Commercial Analytics and other analytic teams to standardize performance reporting and leverage novel data sources and reporting methods.
• Communicate complex ideas effectively to senior leadership, influence without authority, and drive cross-functional collaboration in a matrixed environment.

Qualifications

• Required: BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering or related field; MS or MBA preferred.
• Required: 6+ years in consulting, market research, or market analytics.
• Required: Defined involvement in framing, designing, and executing solutions for challenging business situations; in-depth knowledge of multiple innovative research methodologies in pharmaceutical context.
• Required: Proven track record as a thought partner to brand leaders and ability to influence without authority.
• Required: Team-oriented, collaborative; outstanding listening skills; ability to manage through influence.
• Required: Exceptional intellectual and analytical curiosity; ability to foster innovation; sophisticated executive demeanor; strong presentation, verbal and written skills.
• Required: Ability to work collaboratively in a matrixed environment and influence/change across organizations.
• Required: Ability to communicate complex ideas effectively in writing and verbally.

Skills

• Fluent in English (written and spoken).
• Strong analytical and coding skills (Python, R, SQL); MS Excel and PowerPoint proficiency.
• Strong reporting and analytical ability to synthesize inputs and tell a clear story to commercial leadership.
• Subject matter expert in quantitative and qualitative market research methodologies.
• Extensive experience in design and management of secondary data analytics; familiarity with innovative data techniques.
• Vendor evaluation and risk management in analytic processes; ability to manage ambiguity and lead cross-functional projects.
• Ability to connect analyses into meaningful strategic recommendations to enable commercial decision making.
• Proven ability to establish trust and credibility with senior leadership and drive strategic partnerships.

Education

• Bachelor’s degree required.
• Master’s degree preferred in a quantitative discipline.

Additional Requirements

• Work location: Flexible; 2-3 days onsite per week.