Senior Manager, Global Tradeshows & Events

Role Summary

Lead a team of event professionals in North America to coordinate, organize, and deliver internal and external events that meet Bio-Techne objectives and support sales and marketing initiatives. This role is responsible for the hands-on planning, execution, and optimization of events, with a focus on managing logistics, ensuring smooth operations, and achieving measurable ROI.

Responsibilities

• Lead the development and execution of impactful and engaging external events aligned with business objectives, brand standards, and audience engagement goals to expand our brand presence and create new business opportunities.
• Collaborate with key business stakeholders to ensure a best-in-class customer experience at tradeshows and events.
• Ensure that our systems for lead capture and customer engagement function effectively.
• Develop and execute an annual Americas event plan, including logistics, budgeting, team support staffing, and other critical aspects.
• Oversee logistics, cost estimates, staffing, and pre-show activities to ensure seamless execution.
• Manage on-site operations and oversee post-show evaluations for flagship (Tier 1) tradeshows to continuously improve event effectiveness.
• Manage relationships with vendors, venues, and event partners to optimize costs and ensure quality.
• Manage regional event budgets, tracking spending to ensure alignment with financial goals.
• Ensure all tradeshow leads are promptly entered into Salesforce and Marketo for ROI evaluation and appropriate follow-up.
• Report lead metrics, providing actionable insights to improve future performance.
• Implement roles, responsibilities, and brand guidelines related to tradeshows and event programs, ensuring consistency and compliance with corporate standards.
• Support ongoing training to ensure adherence to best practices.
• Develop and share best practices across regional and global teams, creating a cohesive approach to event planning and execution.

Qualifications

• Education: Bachelor’s degree in marketing or a similar field of study, or equivalent work experience required.
• Experience: Minimum of 10 years’ experience in corporate or event marketing, with a focus on B2C marketing. Experience in scientific industries is a plus.
• Strong leadership and management skills, with experience leading an events team.
• Strong project management skills, with a proven ability to manage multiple tasks concurrently under aggressive timelines.
• Strong collaboration skills with cross-functional teams and external partners/vendors.
• Data-driven mindset with experience measuring event ROI, pipeline impact, and engagement metrics.
• Excellent written and verbal communication skills, with the ability to interact effectively at all levels of the organization.
• Experience leveraging MarTech tools such as Salesforce, Marketo, and iCapture/Cvent.
• Proficiency in Microsoft Word, Excel, PowerPoint, and project management platforms (Monday.com preferred).
• Adaptable, customer-focused, and able to work in a fast-paced environment.
• Stay up-to-date with industry trends and best practices, and apply them to event strategies.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders, partners, and internal teams.
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making.

Skills

• Salesforce, Marketo, iCapture/Cvent
• Microsoft Word, Excel, PowerPoint; Monday.com
• Data-driven, analytical thinking, problem-solving
• Communication and interpersonal skills

Education

• Bachelor’s degree in marketing or a similar field of study, or equivalent work experience.

Additional Requirements

• Domestic and international travel approx. 20%.