Senior Manager, Digital Marketing Technology Lead

Role Summary

Senior Manager, Digital Marketing Technology Lead is responsible for leading the martech strategy and Center of Excellence within Nuvation Bio’s U.S. Commercial Team. You will partner with Marketing and cross-functional teams to operationalize, manage, and optimize the organization’s marketing technology ecosystem. You will serve as the designated Digital COE / System expert for martech adoption, integration, and governance across departments. Travel to company sites is expected approximately once every 1–2 months.

Responsibilities

• Martech Platform Management & Configuration
  • Manage, configure, and customize Nuvation’s existing martech platforms based on enterprise and functional requirements.
  • Gather and translate specifications from internal teams and agencies into actionable system configurations.
  • Build or adjust existing integrations and workflows within martech tools as business needs evolve.
  • Help identify gaps in platform capabilities or processes and recommend scalable solutions to address current and / or future needs.
• User Enablement & Enterprise Digital Adoption
  • Serve as the first point of contact for troubleshooting and platform governance.
  • Develop and deliver training, documentation, and ongoing support to ensure effective and compliant platform use.
  • Maintain a working understanding of the evolving AI and Generative Engine Optimization (GEO) landscape in pharma, including potential applications, risks, and compliance considerations, to help inform future digital and martech strategy
• Digital Campaign Execution & Journey Development
  • Execute digital marketing campaigns directly within martech platforms, including Salesforce Marketing Cloud (SFMC).
  • Build and optimize automated omnichannel customer journeys, segmentation, and personalization logic.
  • Support omnichannel orchestration and ensure journey logic aligns with brand strategy and compliance needs.
  • Champion overlap strategy across channels and tactics, ensuring coordinated sequencing, appropriate frequency, and a cohesive HCP experience across personal, non-personal, and media touchpoints.
  • Over time, take on the development of new digital marketing tactics, requiring hands-on MLR experience and strong understanding of review processes, timelines, and compliance considerations.
• Digital Analytics & Optimization
  • Act as a cross-functional steward for digital analytics and optimization tools (GA4, GTM, Search Console, etc.).
  • Partner with Marketing and Analytics teams to support campaign measurement, segmentation, and insights generation.
  • Provide recommendations to refine digital experiences and improve performance.
• Data Management & System Integration
  • Oversee data collection, ingestion, cleansing, and synchronization across martech platforms and the broader digital ecosystem.
  • Identify integration gaps and opportunities, driving scalability and optimization with cross-functional partners.
  • Manage API- and JSON-based integrations across third-party systems as needed.
• Vendor & Technology Partner Management
  • Help maintain relationships with external vendors and service providers supporting the martech stack.
  • Evaluate emerging tools and technologies that may strengthen Nuvation Bio’s omnichannel capabilities.

Qualifications

• Required: 5+ years of digital marketing experience in an agency, biotechnology/healthcare or relevant corporate environment
• Required: Demonstrated proficiency with digital marketing platforms and martech tools, including Salesforce Marketing Cloud, OneTrust, Veeva, and major hosting environments (AWS, Azure, Pantheon)
• Required: Strong hands-on experience with Google Suite analytics tools (GA4, GTM, Google Search Console)
• Required: Experience building or managing custom integrations using third-party platforms, APIs, and JSON
• Required: Strong understanding of data governance, privacy, and pharma-specific compliance requirements
• Required: Highly organized, detail-oriented, and capable of managing multiple concurrent projects in a fast-paced environment
• Required: Willingness to travel approximately once every 1–2 months
• Preferred: Oncology or rare disease digital advertising experience
• Preferred: Salesforce Marketing Cloud certifications
• Preferred: Familiarity with MLR processes and FDA promotional requirements
• Preferred: Familiarity with pharma data suppliers and data-processing limitations
• Preferred: Awareness of AI applications in healthcare/pharma and emerging martech trends

Education

• Bachelor’s degree in Marketing, Communications, Journalism, Information Systems, or a related field

Skills

• Problem-Solver — Action-oriented, eager to diagnose inefficiencies, determine root causes, and recommend solutions to complex challenges.
• Personable — Establishes and nurtures effective relationships with colleagues and stakeholders to support project goals.
• Credible — Demonstrates a thorough understanding of clinical methodologies and provides sound analytical support.
• Emotional intelligence, curiosity, and a knack to build something better
• Communication — Listens effectively, conveys ideas clearly, and influences stakeholders; strong presenter.
• Accountability — Owns tasks and drives quality and integrity in execution.
• Adaptability — Works well in ambiguity and embraces change in systems, processes, or technology.