Senior Director, US Market Access Strategy

Role Summary

Senior Director, Market Access Strategy responsible for driving market access strategy for BEAM assets with a primary focus on BEAM-101. Develops tactics and market access deliverables for Medicaid, Medicare, Commercial, and IDN/health systems to support the launch of BEAM products. Creates market access strategies to support coverage across the access landscape, identifying customer and competitive insights, and evolving the value proposition and supporting deliverables for optimal impact.

Responsibilities

• Create and own near/mid/long term access strategies focused on optimizing pricing and coverage.
• Monitor coverage environment for gene therapies and competitive landscape and coordinate cross functionally to ensure alignment.
• Drive cross-functional access strategy synergies with broader brand strategy.
• Collaborate with future market access team members, such as field team, trade & distribution lead, government affairs lead, and patient services lead.
• Own market access component of brand level strategic plans, ensuring alignment to brand objectives as well as near/mid/long term market access objectives.
• Partner closely with Value Evidence Strategy (VES) lead to ensure value prop and customer materials are backed by evidence and aligned with Medical Affairs.
• Develop access journey for brand, highlighting critical access components including pricing/contracting, channel strategy, payer strategy, patient services, enterprise strategy, etc.
• Support insights development including conducting primary market research to support the market access strategy and tactical planning.
• Monitor & synthesize syndicated market research and external environment, impacting pharmaceutical delivery and reimbursement including industry trends, public policy, and competitive landscape.

Qualifications

• Bachelor’s required, Master’s preferred with 18+ years of experience.
• 10+ years of experience in US Pharma, including at least 5+ years in payer strategy / marketing or payer account management.
• At least 3+ years of experience working in cell & gene therapies required.
• Proven track record of successful collaboration with cross-functional teams.
• Substantial experience in shaping market access and pricing strategies, developing brand plans & payer marketing tools (value proposition decks), informing HEOR data strategies, supporting field market access teams, etc.
• Previous product launch experience in buy-and-bill products.
• Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority.
• Proven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demands.
• Willingness to work with ambiguity and candor.
• Experience developing and managing promotional budgets and managing third-party vendors.
• Proven ability to develop and maintain trusted relationships with internal partners and effectively work well in teams.