Senior Director, Product Communications

Role Summary

Reporting to the Chief Corporate Communications Officer, this role will oversee the product communications function for 4 globally marketed brands and 3 late-stage product candidates. The primary responsibility is to serve as the communications head for the TTR franchise, including marketed products ONPATTRO and AMVUTTRA (80%), while overseeing communications for the rare and late-stage pipeline assets. The Senior Director will lead the development and execution of clinical data and regulatory milestones, congress and publication communications, scientific platform communications for lay audiences, unbranded awareness campaigns, and executive thought leadership campaigns, and will manage a team of three product communications professionals.

Responsibilities

• Develop and manage comprehensive global external communications strategy that advances business goals for the franchise.
• Create and execute branded and unbranded disease state education campaigns.
• Actively monitor the competitive landscape, ensure response readiness, and adapt communications strategies accordingly.
• Drive the product and franchise strategy focusing on where communications can deliver value with clear and specific tactics.
• Work cross-functionally to ensure alignment with brand strategies (commercial, medical, market access, communications, HEOR, R&D, etc.).
• Support internal communications for the US TTR leadership team.
• Collaborate with international teams to ensure messaging consistency.
• Oversee day-to-day management of the Communications agency, including budget oversight.
• Think creatively and strategically to develop awareness campaigns and mobilize action.

Qualifications

• Bachelor’s degree in related field; advanced degree preferred.
• 15–20 years of experience, preferably in biotech, pharmaceuticals, or healthcare.
• Proven experience crafting strategic campaigns, editorial content, and development of thought leadership platforms.
• Superior storytelling, writing and editing skills; strong oral communications skills and ability to convey complex ideas.
• Digital and social media domain experience in engaging audiences, with the ability to deliver innovative approaches and plans in this space.
• Ability to link communications plans and activities to business results.
• High levels of tact, commitment, curiosity, flexibility, and a global perspective.
• Ability to work independently and use sound judgment in decision-making, including setting and managing priorities and meeting deadlines.
• Sound judgment and ability to maintain confidentiality.
• Comfort with accepting feedback and adapting to deliver the desired product.
• Ability to interact with all levels of the company, including senior management.
• Meticulous attention to detail and commitment to high quality and timely work product.
• Strong project management skills; experience managing vendors for consulting work is preferred.

Education

• Bachelor’s degree in related field; advanced degree preferred.

Skills

• Strategic communications planning and execution
• Editorial content development and thought leadership
• Executive communication and stakeholder management
• Campaign design for branded and unbranded disease education
• Digital and social media strategy and execution
• Cross-functional collaboration across commercial, medical, market access, HEOR, and R&D
• Budget management and agency/vendor oversight
• Strong writing, editing, and presentation skills