Senior Director, Oncology Marketing - US Skin Lead

Role Summary

The Sr. Director, US Non-Melanoma Skin Cancer (NMSC) Skin Marketing leads the US Skin Marketing team within the Oncology Business Unit, accountable for commercialization and performance of the NMSC product in the US. The role collaborates across the Oncology Franchise Team to align and execute personal, non-personal, and scientific initiatives, and oversees US P&L and performance vs objectives for NMSC.

Responsibilities

• Developing the marketing for the NMSC indication in the US; lead a team of direct and indirect reports to align activities with US NMSC strategy and performance goals.
• Lead development of strategy, tactics, and budget for the indication, ensuring alignment to Global Skin Strategy.
• Collaborate with Clinical, Medical Affairs and Field Medical to align with Medical strategic plans.
• Serve as strategic lead for all US promotional materials, aligning with Global NMSC leadership content.
• Direct US brand planning for NMSC under the brand planning process; identify and prioritize business opportunities.
• Work with Insights and Data Analytics to assess promotional strategy effectiveness, brand performance, share of voice, market dynamics, and competitive actions and responses.
• Provide business assumptions and inputs to brand performance forecasting.
• Lead multi-channel marketing strategy, including omni-channel digital & media, remote/tele-detailing, and educational resources for key audiences.
• Develop and manage professional relationships with physician experts; participate in key congresses and build connections with US NMSC opinion leaders.
• Direct the US Field Teams‚Äô Plan of Action and training plan.
• Serve as a key US Skin point of contact and foster collaboration with cross-functional areas and strategic partners (Field Sales, Training, PRC, Medical, Regulatory, Clinical, Legal, Compliance, Market Access, etc.).

Qualifications

• Bachelor's degree
• 10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution; oncology experience preferred and NMSC experience a plus
• Experience hiring and managing large teams (4+) with emphasis on people development and building trust across cross-functional teams
• Experience leading long-range brand plans, budgets, and forecasts for commercial teams in pharma/biotech
• Strong marketing technical skills from strategy to tactical execution; ability to manage new market opportunities and balance growth with clear marketing direction
• Experience in personal and non-personal (digital/omnichannel) marketing in pharma
• Understanding of media planning and buying; experience managing agencies and suppliers
• Strong analytical skills for tracking and communicating metrics
• Ability to communicate HCP/KOL engagement and project results to management and cross-functional partners
• Strong project and process skills with attention to detail; proactive, prioritizes effectively, and comfortable with ambiguity
• Good interpersonal skills internally and externally
• Preferred: Understanding of oncology provider treatment environment and economics across academic and community settings, buy & bill, specialty pharmacy, IDNs, payers
• Preferred: Prior pharmaceutical sales experience
• Willingness to travel 25-30% (including weekend travel as needed)

Skills

• Strategic marketing leadership
• Multi-channel and digital marketing
• Brand planning and forecasting
• Cross-functional collaboration
• Agency and vendor management
• Data analytics and performance measurement
• HCP/KOL engagement

Education

• Bachelor's degree

Additional Requirements

• Travel up to 25-30% as required