Senior Director, Oncology Marketing - US Lung Lead

Role Summary

The Sr. Director, US Lung Marketing is accountable for leading the team responsible for commercialization and performance of the NSCLC product in the US. This role leads the US Lung Marketing team, collaborates across the Franchise Team, and drives integrated personal, non-personal, and scientific/peer-to-peer initiatives with internal and external partners, owning US NSCLC P&L and performance objectives.

Responsibilities

• Driving the marketing for the NSCLC indication in the US. Leads the team of direct and 2nd line reports to ensure alignment of activities/initiatives to US NSCLC strategy and performance vs objectives. Develops trust-based relationships across the product team and Senior Oncology Mktg leadership.
• Leading development of strategy, tactics, and budget for the indication, ensuring alignment to Global Lung Strategy.
• Collaborating with Clinical, Medical Affairs and Field Medical to ensure alignment with Medical strategic plans.
• Serving as strategic lead for all US promotional materials, aligning with Global NSCLC leadership content.
• Directing US brand planning for NSCLC under brand planning process; identifying and prioritizing business opportunities.
• Working with Insights and Data Analytics to assess promotional effectiveness, brand performance, share of voice, market dynamics, and competitive actions and responses.
• Providing business assumptions and inputs to brand performance forecasting.
• Leading strategy for multi-channel marketing mix, including omni-channel digital & media strategy, remote/tele-detailing, and creation/deployment of educational resources for brand objectives and high-impact engagements with key audiences.
• Developing and managing professional relationships with physician experts; attending key congresses and building connections with US NSCLC leaders.
• Providing direction for the US Field Teams’ Plan of Action and training plan.
• Serving as the key US Lung point of contact and fostering strong collaboration with cross-functional areas and internal strategic partners (e.g., Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access).

Qualifications

• Required: Bachelor's degree
• Required: 10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience preferred and NSCLC experience a plus.
• Required: Experience hiring and managing large teams (4+) with emphasis on people development and building a learning-agile culture; track record of identifying and attracting high-potential talent.
• Required: Experience leading long-range brand plans, budgets, and familiarity with forecasts for commercial teams in pharma/biotech.
• Required: Exemplary marketing skills from strategy to execution; ability to identify growth opportunities in competitive contexts and elevate brand value.
• Required: Prior personal, non-personal (digital/omnichannel) marketing experience in the pharmaceutical industry.
• Required: Working understanding of media planning and buying.
• Required: Expertise in managing agencies and suppliers.
• Required: Strong analytical skills for tracking and communicating metrics.
• Required: Ability to communicate HCP/KOL engagement levels and project results to management and cross-functional partners.
• Required: Strong project and process skills with attention to detail.
• Required: Ability to communicate and act promptly, demonstrates initiative, creativity, and agility in complex, rapidly changing environments.
• Required: Proactive, able to prioritize, and comfortable managing through ambiguity.
• Preferred: Solid understanding of oncology provider treatment environment and economics across academic and community settings, payer systems, and related healthcare infrastructure.
• Preferred: Prior pharmaceutical sales experience.
• Required: Willingness to travel 25-30% (including weekend travel as needed).