Senior Director, Marketing, Rare Disease - Friedreich Ataxia (FA)

Role Summary

The Senior Director, Marketing, Rare Disease - Friedreich Ataxia (FA) leads the US strategy and execution for the FA program, serving as US Head and Brand Lead for Friedreich Ataxia. They will guide a cross-functional team (4–5 professionals) and oversee US brand strategy and tactics for the continued launch of the first and only medicine for Friedreich Ataxia. Reporting to the Head of Marketing – Rare Disease, this role has high visibility and potential for advancement within the organization.

Responsibilities

• STRATEGY DEVELOPMENT: Oversee the development of strategic US brand plan for Friedreich Ataxia. Serve as US brand lead, designing creative campaigns, message development and ensuring consistent messaging throughout the field and alignment within the broader organization. Accountable for driving cross-functional strategic alignment, monitoring cross-functional execution, identifying / addressing / escalating risks. Contribute as a thought leader on cross-functional Rare Disease strategy projects which require input from and have implications for functions outside of commercial. Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges.
• EXECUTIVE LEADERSHIP: Build and lead a best-in-class Rare Disease marketing team and inspire them to achieve superior performance. Set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization. Form strong and collaborative partnerships with key stakeholders which ensure organization alignment and success in brand strategy and messaging, patient finding, market awareness and sales execution. Support and enable the organization by providing rare disease expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues. Establish credibility throughout the organization and position self as an effective problem solver and driver of business growth and an exceptional leader of people. Adept in executive storytelling and narrative development.
• MARKETING EXECUTION: Develop brand goals and forecasts and measure results. Partner with Finance to understand performance dynamics and to evaluate business opportunities. Develop, track and assess key brand performance metrics. Ensure marketing programs and campaigns are executed effectively and efficiently and within budget. Develop programs and tools for optimal sales force effectiveness. Conduct in-depth competitive assessments in partnership with Business Intelligence team as necessary to provide insightful, actionable information regarding relevant business opportunities. Ensure strong ROI on all investments.
• BUILD RARE DISEASE CAPABILITIES: Scan internal and external environment to ensure Biogen’s continues to build best in class rare disease capabilities in areas including but not limited to – patient finding, social medial and omnichannel, artificial intelligence, advocacy, access, and high-touch patient support.

Qualifications

• 12+ years of pharma/biotech commercial experience, within those, 7+ years of marketing experience (with at least two years within US market) with proven track record of career progression and success
• Experience working in rare diseases
• Experience managing large P&L’s
• Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority
• Broad commercial leader who thinks strategically and drives execution/results; experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, patient services, sales management, etc.).
• Demonstrated track record of leading strong teams to achieve exceptional results; ability to manage, motivate and lead others, individually and as a team.
• Strong project and vendor management track record, including resource allocation and fiscal management.
• Ability to develop executive-level updates and narratives
• Ability to lead and motivate cross-functional teams, driving them towards achieving common goals in fast-paced environments

Education

• Bachelor’s degree required; MBA preferred