Senior Director, Marketing

Role Summary

The Sr. Director, Head US Marketing will build and lead the US marketing team and develop and execute the marketing strategy for what could be the first DNA medicine approved in the US, targeting a rare disease. This role drives disease awareness, patient and HCP education, stakeholder engagement, and successful product uptake in the U.S. market. It is a strategic and hands-on leadership position that requires cross-functional collaboration to support the launch and commercialization of the company’s first DNA medicine.

Responsibilities

• Oversee the development of marketing and brand strategies and the execution of brand tactical plans to support the launch of INO-3107, anticipated to be INOVIO’s first commercial product.
• Develop strong product branding, campaigns and messaging based on approved product labeling.
• Lead the development of HCP and patient marketing plans, tactics and resources.
• Present marketing plans to executive leadership for input and alignment.
• Actively manage and lead advertising agencies.
• Build strong, credible, collaborative relationships with key functional groups that include sales, sales training, medical affairs, commercial analytics, legal, regulatory and other functions.
• Collaborate with the Promotional Review Committee (PRC) team to ensure that all brand-related materials are scrutinized for medical validity and supported by brand labeling.
• Ensure all marketing activities and communications are in full compliance with medical, legal, and regulatory guidelines.
• Generate customer insights through participation in both qualitative and quantitative market research.
• Synthesize data from disparate sources to uncover market insights that can transform the business.
• Define key performance indicators (KPIs) and utilize market insights to continuously refine and optimize marketing tactics for maximum impact.
• Lead cross-functional collaboration with functional partners (sales, sales training, data analytics) to ensure sales representatives are prepared and resourced to achieve sales targets.
• Oversee field guidance to ensure understanding and appropriate deployment of promotional campaigns to achieve objectives.
• Plan and manage the marketing budget effectively and efficiently, ensuring resources are allocated to high-impact initiatives.

Qualifications

• Required: 8+ years in biotech and/or pharmaceutical marketing and sales leadership with experience leading new product launches.
• Required: Bachelor’s degree; MBA preferred.
• Required: Currently reside in Northeast, with ability to travel as needed.
• Required: Recent US launch and marketing leadership experience; rare disease therapeutic area preferred.
• Required: Ability to efficiently manage agency partners to deliver high quality brand creative and market shaping tactics that effectively communicate brand benefits to HCPs and patients.
• Required: Deep expertise in pharmaceutical marketing regulations and compliance, including a thorough understanding of FDA guidelines, OIG requirements, and industry best practices.
• Required: Excellent written and oral communication skills.
• Required: Strong executive presence with the ability to influence and align stakeholders, serving as a trusted strategic partner within the organization.
• Required: Sharp analytical thinker who leverages data and insights to inform strategy, drive performance, and achieve business objectives.
• Required: Proven self-starter, able to work independently, able to handle full workload across multiple projects.
• Required: Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
• Required: Thrives in dynamic environments, demonstrating flexibility, resilience, and composure when facing shifting priorities, ambiguity, and unexpected challenges.
• Required: Strong business acumen, with demonstrated ability to identify, address, and influence customer needs and behaviors.

Education

• Bachelor’s degree required; MBA preferred.

Additional Requirements

• Travel as needed to support the role.