Role Summary
Senior Director Market Development – TZIELD is a senior commercial leader responsible for shaping and executing integrated market development and education strategies to enable successful commercialization of a novel biologic therapy in Type 1 Diabetes. The role balances near-term execution with long-term strategic vision—accelerating market uptake while building a durable foundation for sustained category and brand leadership. Location: Morristown, NJ or Cambridge, MA.
Responsibilities
- Defining the future clinical model for autoimmune Type 1 Diabetes
- Establishing clinical conviction and thought leadership around emerging standards of care
- Driving awareness, education, and adoption across healthcare professionals and other key stakeholders
- Enabling scalable, compliant commercialization of a first-in-class biologic therapy in Type 1 Diabetes
- Lead the development of differentiated, insight-driven market development strategies grounded in a deep understanding of disease biology, care pathways, customer needs, and market dynamics.
- Translate strategy into clear, measurable national and regional initiatives that drive awareness, education, and adoption.
- Establish, monitor, and optimize KPIs to assess performance and inform continuous improvement.
- Own national and regional KOL strategy, including identification, segmentation, engagement planning, and execution across diabetes centers of excellence and priority accounts.
- Lead commercial advisory boards to generate insights across specialties and HCP segments.
- Build and manage KOL working groups and faculty programs across center of excellence and priority accounts; develop and continuously optimize a best-in-class speaker bureau.
- Maintain a strong external presence, spending significant time engaging with national and regional thought leaders to inform strategy and execution.
- Define and execute a comprehensive peer-to-peer education strategy with clear outcomes measurement.
- Lead U.S. national congress strategy, planning, and execution; collaborate on regional congress activities.
- Ensure all educational initiatives are compliant, scientifically rigorous, and aligned with brand strategy.
- Lead, coach, and develop a Regional Marketing Team of four, fostering high performance and talent development.
- Drive alignment and execution across matrixed partners including Medical Affairs, Field Medical, Commercial, Market Access, Regulatory, Product Communications, Global Marketing, Patient Advocacy, and agency partners.
- Serve as a trusted cross-functional leader who connects strategy to execution and proactively removes barriers.
- Oversee agency and vendor partnerships to deliver high-quality, compliant marketing and educational programs.
- Partner with Medical leadership, publications, and health outcomes teams to align evidence generation with market needs.
- Manage budgets responsibly and ensure strong return on investment across programs.
Qualifications
- Required: Bachelor’s degree; advanced degree (MBA, PhD, PharmD, MD) preferred.
- Required: 10+ years of progressive pharmaceutical or biotechnology marketing experience with increasing leadership responsibility.
- Required: Proven experience leading market development initiatives, including regulatory review and approval processes.
- Required: Strong scientific and commercial acumen with demonstrated credibility working with medical experts.
- Required: Prior people management experience and success leading cross-functional teams in a matrix environment.
- Required: Demonstrated ability to analyze complex business challenges, develop strategic solutions, execute tactically, and measure impact.
- Preferred: Biologics launch experience.
- Preferred: Experience in diabetes, immunology, oncology or rare diseases.
- Preferred: Track record of building scalable thought leader engagement models and education platforms.
Skills
- Strategic thinking with strong execution discipline
- Executive presence and influence
- Matrix leadership and collaboration
- Analytical rigor and financial acumen
- Clear, compelling communication
Additional Requirements
- Travel: Willingness to travel nationally and occasionally internationally approximately 30–40% of the time.