Senior Director, HCP Marketing (Transplant Nephrology)

Role Summary

Senior Director of HCP Marketing (Transplant Nephrology) will be a visible leader within the US Nephrology Franchise, responsible for planning and executing HCP activation and educational strategies for upcoming launches. Leads the HCP marketing team in developing and executing U.S. branded and unbranded strategies to educate, activate, and support customers treating Antibody-Mediated Rejection (AMR) and Micro-Vasculature Inflammation (MVI). Reports to the Head of US Nephrology Marketing.

Responsibilities

• Serve as U.S. HCP-lead to develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems where they are, while overcoming barriers to treatment.
• Lead marketing efforts educate and activate transplant nephrologists and associated HCPs for the first therapy indicated for AMR and MVI. In this position you will focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels.
• Sit on the franchise leadership team to lead design and implementation of the 3 year brand roadmap, with focus on improved education, activation and maturation of the market. By helping define and articulate clear market development and customer experience strategies this leader will also drive solutions that crosscut audiences.
• Deliver a marketing plan that proactively grows product adoption and shapes the market. You will consider beyond core marketing including education, scientific exchange and relationship building, evidence generation, and broader engagement with the HCP ecosystem and community to impact delivery of care.
• Collaborate with global partners to support the development of an overall brand identity and positioning, and deliver an impactful unbranded campaign
• Collaborate with key partners in Business Intelligence and Operations to drive deep insights on targeted physician audiences
• Be accountable for comprehensive assessment of competition in AMR/MVI and identification of opportunities to guide/refine the strategy amidst rapidly changing market dynamics
• Build out a team of marketers to support the preparation and execution of the branded campaign
• Be a core member of the US Launch Operating Team
• Manage budgets and agency partners to plan

Qualifications

• Required: 12+ years of commercial experience, with 8+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch experience
• Required: Familiarity and experience with US promotional regulatory guidelines and demonstrated ability to navigate MLR processes
• Required: Experience in complex/under-developed therapeutic areas; Transplant, Nephrology or Immunology experience highly preferred
• Required: Experience in designing and driving omnichannel media campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
• Required: Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.
• Required: Strong project and vendor management track record, including resource allocation and fiscal management
• Required: Experience leading and developing direct and matrixed teams to drive high-impact output
• Required: Ability to travel up to 25%
• Preferred: Field/customer-facing experience a plus

Education

• Bachelor’s degree required; MBA or other advance degree preferred