Senior Director, HCP Marketing (General Nephrology)

Role Summary

The Senior Director of HCP Marketing (General Nephrology) will be a critical leader within the US Nephrology Franchise, responsible for shaping and executing HCP activation and education strategies for upcoming launches. They will lead the HCP marketing team in developing branded and unbranded plans to educate and activate nephrologists and associated healthcare professionals, identify post-transplant patients with Antibody-Mediated Rejection (AMR) and Micro-Vasculature Inflammation (MVI), and ensure appropriate referrals. The role includes expanding into IgA Nephropathy (IgAN) and collaborating with global partners to develop brand identity and positioning for early IgAN efforts. This position reports to the Head of US Nephrology Marketing and requires cross-functional leadership, budget stewardship, and management of agency partners.

Responsibilities

• Serve as U.S. HCP lead to develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems where they are, while overcoming barriers to treatment.
• Lead marketing efforts to educate and activate General nephrologists and associated HCPs for the first therapy indicated for AMR and MVI, and expansion into IgAN. Focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels.
• Support the design and implementation of the 3-year brand roadmap, with focus on improved education, activation and maturation of the market. Define market development and customer experience strategies across audiences.
• Deliver a marketing plan that proactively grows product adoption and shapes the market, going beyond core marketing to include education, scientific exchange and relationship building, evidence generation, and broader engagement with the HCP ecosystem and community to impact delivery of care.
• Collaborate with global partners to support the development of an overall brand identity and positioning, and be a strong US voice shaping the development of early positioning for IgAN.
• Collaborate with key partners in Business Intelligence and Operations to drive deep insights on targeted physician audiences.
• Be accountable for comprehensive assessment of competition in IgAN and identification of opportunities to guide/refine the strategy amidst rapidly changing market dynamics.
• Build out a team of marketers to support the preparation and execution of IgAN marketing efforts.
• Be a core member of the US Launch Operating Team.
• Manage budgets and agency partners to plan.

Qualifications

• Required: Bachelor's degree
• Preferred: MBA or other advanced degree
• Required: 12+ years of commercial experience, with 8+ years of marketing or marketing-adjacent experience in the pharma or biotech industry, including launch
• Required: Familiarity with US promotional regulatory guidelines and demonstrated ability to navigate MLR processes
• Preferred: Experience in complex/under-developed therapeutic areas; Nephrology or Immunology experience highly preferred
• Required: Experience designing and driving omnichannel campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
• Required: Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority
• Required: Strong project and vendor management track record, including resource allocation and fiscal management
• Required: Experience leading and developing direct and matrixed teams to drive high-impact output

Skills

• Omnichannel marketing design and execution; media planning and data-driven decision making
• Cross-functional leadership and team development; collaboration with BI and Operations
• Brand identity development and early positioning for IgAN; strategic market development and customer experience design
• Budget and vendor management; management of agency partners
• Strong communication, stakeholder management, and ability to navigate regulatory environments

Additional Requirements

• Travel up to 25%
• Field/customer-facing experience is a plus