Senior Director, GU Marketing Strategy (Oncology)

Role Summary

Reporting to the Vice President, GU Marketing, the Sr. Director, RCC Marketing Strategy will lead the development of the three-year strategic brand plan, annual strategic plan, and line extension launch planning for possible new RCC products and/or indications.

Responsibilities

• Lead the cross functional effort required to generate and refresh the RCC 3 year and annual strategic brand plans and competitive readiness plans
• Establish a strategic framework and lead potential joint commercial collaborations with partner organizations
• Communicate and ensure organizational alignment to RCC strategic brand plan
• Co-manage the indication financial plan
• Collaborate with the commercial operations team to ensure effective forecast development for RCC
• Support the brand by conducting periodic, deep-dive market assessments
• Collaborate with commercial operations to optimize market research effecting RCC brand strategy
• Drive appropriate choices for required target product profile
• Collaborate with Sales Operations for development of sales incentives and sales analytics
• Responsible for managing the RCC brand budget and supports necessary ROI analysis
• Engage with GU key customers and accounts to develop market insights
• Execute RCC strategic programs as required by the brand
• Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct
• Other duties as assigned
• Directly supervise employee(s). Indirectly supervise employees through a dotted line structure or via other subordinate supervisors

Qualifications

• Oncology experience is required
• Pharmaceutical marketing and/or strategic consulting experience
• Sales, sales management, and managed care experiences are plus

Education

• Master’s degree in related discipline and 13 years of related experience; or
• BS/BA degree in related discipline and 15 years of related experience; or
• Equivalent combination of education and experience

Skills

• Ability to develop sound strategic concepts and clearly articulate these to brand and cross-functional team members
• Cross functional leadership with the ability to build consensus and drive key decisions
• High level of learning agility; comprehends all aspects of the market place that effect current and future brand performance (e.g. coverage, distribution, sales incentives, regulatory, and finance)
• Effective presentation and written communication skills
• Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
• Knowledge of reimbursement mechanisms for both injectable and specialty oral medications
• Knowledge of managed care environment, including pharmacy and medical benefit design
• Strong command of MS Excel and financial modeling ability
• Project management skills