Role Summary
The Senior Director, Global Skin Cancer Life Cycle Management Lead is a member of Regeneron's Oncology Business Unit, responsible for leading life cycle management strategy and planning for all in-line oncology assets within the Skin Cancer tumor area. This role is a strategic, business-focused leader who assesses opportunities and threats for brands in a fast-paced, complex market. The LCM Lead collaborates with cross-functional teams to support the overall strategic goals of the portfolio and plays a critical role in Commercial/Clinical cross-functional forums. The role is on-site in Sleepy Hollow, NY four days per week with one day from home.
Responsibilities
- Develop and evolve the global life cycle management strategy (e.g., indication sequencing, geographic expansion) for all in-line oncology assets with Skin Cancer indications to maintain competitive advantage.
- Shape asset plans within Skin Cancer indications in coordination with the Executive Director of Global Skin Cancer Marketing, Regulatory, Clinical, Competitive Intelligence, and other cross-functional partners; partner with US and international marketers to inform and align on the LCM plan.
- Maintain up-to-date tumor landscape outlooks for the portfolio and potential competitors in relevant current and future areas, working with Clinical, CI, and Commercial Insights.
- Share current CI with Global, US, and international marketers and country teams; develop global action plans for competitive threats to be implemented at the country level; develop and deliver related content (e.g., action memos on competitor approvals).
- Support the Executive Director of Global Skin Cancer Marketing in developing the Commercial perspective for Skin Cancer assets in decision-making forums (e.g., Commercial/Clinical cross-functional committees) and cross-tumor planning meetings; help prepare for these meetings and support follow-up actions.
- Lead the Marketing team’s efforts to plan cross-functionally for new indication launches from early development through pre-launch readiness, following established internal processes.
- Inform Medical Affairs and related teams of key data needs and future development plans the organization will support.
- Develop business analyses/cases for Business Development purposes, for assessing indication trials, and for senior management reviews.
- Serve as the key Marketing point of contact for the Business Development team on Skin Cancer strategy.
- Contribute to labeling review team preparations, providing commercial insights to inform labeling decisions.
- Analyze customer insights, monitor brand performance and competitive dynamics, and translate learnings into marketing strategy to address customer needs.
- Leverage customer feedback through formal and informal channels to shape strategy and competitive differentiation.
- Serve as a member of the cross-functional team that develops and delivers the annual US/Global brand plan, including brand strategy, tactical plans, and budget.
- Work closely with Legal and Compliance to ensure all activities meet compliance standards.
- Lead launch-readiness efforts, including cross-organizational planning forum preparation; oversee decision-point team inputs across life cycle stages, track performance metrics, and mobilize functional teams to optimize brand impact.
- Coordinate execution of life cycle levers (e.g., label expansion, access challenges, new formulations, delivery devices).
- Engage regularly with Global Oncology Marketing Leadership, International teams, Clinical Development, Regulatory, Medical Affairs, Market Access, and Sales to align life cycle strategies across functions.
- Provide regular updates on LCM strategy to senior leadership.
- Deliver regular updates to tumor landscape outlook documents and the product strategy guide to align country teams with the long-term LCM strategy.
- Collaborate as needed on globally developed promotional materials for country handoff, especially those aligned to landscape or competitive preparation.
- Work cross-functionally to create, manage, and track US and global budgets within Skin Cancer, ensuring adherence to approved budgets and phasing.
Qualifications
- Bachelor’s degree required; PhD, PharmD, or MBA preferred.
- 12+ years of progressive experience in pharmaceutical marketing, brand strategy, and execution. Oncology experience preferred; NMSC experience is a plus.
- Demonstrated ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate.
- Strong scientific acumen with deep knowledge of oncology; ability to understand, partner with, and provide commercial input to all functions within the project team.
- Expertise in early- and late-stage life cycle management for pharmaceutical products, including in competitive environments.
- Previous in-line product and/or indication launch experience required.
- Experience with global, US, or country marketing and pre-approval planning of oncology buy-and-bill drugs required.
- Proven track record of market analysis and identifying growth opportunities on a global scale.
- Ability to synthesize inputs from external and internal collaborators such as HCPs, field teams, country marketers, and market access colleagues.
- Effective written and oral communication; experience delivering complex messages to diverse internal and external collaborators with a track record of influential presentations.
- Ability to communicate and act promptly; demonstrated initiative and creativity; and the agility to work effectively in complex, rapidly changing environments.
- Strong project and process management skills, with the ability to manage multiple tasks and effectively prioritize.
- PÂroven standout colleague with the ability to navigate cross-functionally.
- Strong analytical skills, both quantitative and qualitative.
- Demonstrated track record of commercial success in roles with progressive responsibilities.