Role Summary
The Senior Director, Global Lung Cancer Life Cycle Management Lead is a member of Regeneron’s Oncology Business Unit responsible for leading life cycle management strategy and planning for all in-line Lung Cancer oncology assets. The role is a highly strategic, business-focused expert who assesses opportunities and threats for brands in a fast-paced, complex market. The position reports to the Executive Director of Global Lung Cancer Marketing and requires on-site work in Sleepy Hollow, NY (4 days per week) with 1 day from home; Warren, NJ is not a possible location.
Responsibilities
- Develop and evolve the global life cycle management strategy (e.g., indication sequencing, geographic expansion) for all in-line oncology assets with Lung Cancer indications to maintain competitive advantage.
- Shape asset plans within Lung Cancer indications in coordination with the Executive Director of Global Lung Cancer Marketing, Regulatory, Clinical, Competitive Intelligence (CI), and other cross-functional partners; partner with US and international marketers to inform and align on the LCM plan.
- Maintain up-to-date tumor landscape outlooks for our portfolio and potential competitors in relevant current and future areas, working with Clinical, CI, and Commercial Insights.
- Share current CI with Global, US, and international marketers and country teams; develop global action plans for competitive threats to be implemented at the country level; develop and deliver related content (e.g., action memos on competitor approvals).
- Support the Executive Director of Global Lung Cancer Marketing in developing the commercial perspective for Lung Cancer assets in decision-making forums (e.g., Commercial/Clinical cross-functional committees) and cross-tumor planning meetings; help prepare for these meetings and support follow-up actions.
- Lead the Marketing team’s efforts to plan cross-functionally for new indication launches from early development through pre-launch readiness, following established internal processes.
- Inform Medical Affairs and related teams of key data needs and future development plans the organization will support.
- Develop business analyses/cases for Business Development purposes, for assessing indication trials, and for senior management reviews.
- Serve as the key Marketing point of contact for the Business Development team on Lung Cancer strategy.
- Contribute to labeling review team preparations, providing commercial insights to inform labeling decisions.
- Analyze customer insights, monitor brand performance and competitive dynamics, and translate findings into marketing strategy to address customer needs.
- Leverage customer feedback through formal and informal channels (e.g., advisory boards, KOL meetings at congresses, market research, field intelligence) to shape strategy and competitive differentiation.
- Serve as a member of the cross-functional team that develops and delivers the annual US/Global brand plan, including brand strategy, tactical plans, and budget.
Operational
- Work closely with Legal and Compliance to ensure all activities meet compliance standards.
- Lead launch-readiness efforts, including cross-organizational planning forum preparation; oversee decision-point team inputs across life cycle stages, track performance metrics, and mobilize functional teams to optimize brand impact.
- Coordinate execution of life cycle levers (e.g., label expansion, access challenges, new formulations, delivery devices).
- Engage regularly with Global Oncology Marketing Leadership, International teams, Clinical Development, Regulatory, Medical Affairs, Market Access, and Sales to align life cycle strategies across functions.
- Provide regular updates on LCM strategy to senior leadership.
- Deliver regular updates to tumor landscape outlook documents and the product strategy guide to align country teams with the long-term LCM strategy.
- Collaborate as needed on globally developed promotional materials for country handoff, especially those aligned to landscape or competitive preparation.
Budgeting
- Work cross-functionally to create, manage, and track US and global budgets within Lung Cancer, ensuring adherence to approved budgets and phasing.
Qualifications
- Required: Bachelor's degree; Preferred: PhD, PharmD, or MBA.
- Required: 12+ years of progressive experience in pharmaceutical marketing, brand strategy, and execution.
- Preferred: Oncology experience; NMSC experience is a plus.
- Required: Demonstrated ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate.
- Required: Strong scientific acumen with deep knowledge and commercial experience in oncology; ability to understand, partner with, and provide commercial input to all functions within the project team.
- Required: Expertise in early- and late-stage life cycle management for pharmaceutical products, including in competitive environments.
- Required: Previous in-line product and/or indication launch experience.
- Required: Experience with global, US, or country marketing and pre-approval planning of physician-administered (e.g., buy-and-bill) oncology drugs.
- Required: Proven track record of market analysis and identifying growth opportunities on a global scale.
- Required: Ability to synthesize inputs from external and internal partners such as HCPs, field teams, country marketers, and market access colleagues.
- Required: Effective written and oral communication; experience delivering complex messages to diverse internal and external customers with a track record of influential presentations.
- Required: Ability to communicate and act promptly; demonstrated initiative and creativity; and the agility to work effectively in complex, rapidly changing environments.
- Required: Strong project and process management skills, with the ability to manage multiple tasks and effectively prioritize.
- Required: Proven standout colleague with the ability to navigate cross-functionally.
- Required: Strong analytical skills, both quantitative and qualitative.
- Required: Demonstrated track record of commercial success in roles with progressive responsibilities.