Senior Director / Executive Director, Market Research
BioNTech SE
Full-time
Remote friendly (Berkeley Heights, NJ)
United States
$240,000 - $330,000 USD yearly
Marketing
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Role Summary
The Senior Director / Executive Director, Global Market Research will establish BioNTech’s Global commercial market research capabilities for its multiple upcoming global launches in Oncology. This person will build and lead a high-performing team with visibility to senior leadership. It is a player-coach role where this leader will personally drive market research, while leading their team members.
Responsibilities
- Lead and coach the team that will conduct Global market research for the company
- Design and conduct qualitative and quantitative primary market research to generate insights about market sizing, patient demographics, patient journey, treatment patterns, unmet medical needs, future treatment options, prescriber preferences / behaviors / motivations, product demand, buying process, competitors' strategies/activities, reactions of target audiences to new products, effects of promotional efforts in key Global markets
- Develop market research best practices, annual market research strategy, plan, roadmap, budget, operating model, communication model
- Design innovative ways of conducting and delivering market research in an extremely fast-paced budget-constrained environment
- Establish as Subject Matter Expert in all Oncology and Infectious Diseases markets that the company focuses on
- Perform secondary market research from syndicated sources for pipeline products
- Work closely with Global marketing, Global market access, US and other affiliate market research teams
- Communicate market research insights effectively to senior leadership to drive strategic decisions
Qualifications
- Experience working in innovative ways in extremely fast-paced budget-constrained biotech environment
- 15+ years of commercial market research and related experience
- 5+ years of Global Oncology commercial market research experience
- Record of creating market research best practices and operating models
- Knowledge of strengths and weaknesses of multiple Global market research vendors
- Deep expertise in multiple Oncology markets
- Experience working closely with commercial teams
- Demonstrated leadership experience