Senior Director, Digital Marketing Technologies and Content Capabilities

Role Summary

The Senior Director, Digital Marketing Technologies and Content Capabilities is a transformative and visionary leader responsible for shaping and driving digital marketing operations with a focus on enterprise capabilities. They will be responsible for leading and developing a high-performing team across four critical capabilities - Web + AI, Marketing Automation (SFMC), Content Production, and Creative Operations, including oversight of global vendor and offshore delivery partners. This role is critical to ensuring the operational readiness, scalability, and excellence of digital marketing execution across channels, from content production and web delivery to governance, compliance, and emerging AI-powered capabilities. In addition to direct oversight of global delivery teams, this leader serves as a key strategic partner to marketing, IT, and compliance leaders—bringing innovation to life while ensuring operational discipline. The role requires a proven digital marketing executive with deep experience in cross-functional stakeholder management, team leadership, process excellence, capability building, and vendor leadership. The ideal candidate will blend strategic foresight, execution rigor, and team empowerment to drive enterprise impact and deliver exceptional digital experiences.

Responsibilities

• Build a culture of accountability, innovation, and operational excellence, fostering continuous learning and inspiring strong team performance
• Oversee and scale the enterprise Content Production Center, managing end-to-end digital asset development, PRC/MLR submission workflows, compliance quality, and delivery excellence across all digital channels
• Build an in-house Design and Creative Operations function from scratch to elevate creative quality, modernize processes, and drive organization-wide adoption of improved ways of working
• Enable data-driven marketing orchestration by partnering closely with marketing analytics to ensure that marketing capabilities allow for high-quality data collection and analysis
• Act as a strategic partner to senior leadership, shaping long-range digital capability planning across marketing, digital strategy, compliance, and IT
• Champion digital innovation, introducing emerging technologies—AI, automation, modular content, personalization—to modernize workflows and improve agility
• Translate strategy into clear operational roadmaps, scaling digital capabilities across web platforms, content operations, and marketing automation ecosystems
• Ensure operational excellence by establishing repeatable, efficient, and compliant execution across campaign deployment, digital production, and content supply chain workflows
• Oversee governance frameworks, workflows, and KPIs, including content governance, tagging, SEO, site architecture, and AI-driven experience enhancements
• Serve as the senior point of contact for cross-functional stakeholders, strengthening partnerships with Marketing, Compliance, MLR, Medical, Legal, and Global IT
• Manage strategic vendors and offshore teams, driving accountability to SLAs, quality standards, and innovation KPIs
• Own and manage a $2M+ budget, optimizing spending across tools, agencies, contractors, and headcount while ensuring scalability and quality

Qualifications

• Required: Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• Required: Minimum 12 years of experience in digital marketing, operations, or technology execution, with at least 5 years in a senior leadership role.
• Preferred: Experience in pharma/healthcare digital operations, with strong knowledge of Digital Marketing, MLR workflows, and platforms like Veeva PromoMats, SFMC, Sitecore & Figma.
• Preferred: Proven ability to scale digital capabilities including modular content, dynamic email automation, tagging, and AI-driven personalization.
• Preferred: Track record leading high-performing cross-functional and global teams, including vendors and offshore partners.
• Preferred: Excellent communication, influence, and stakeholder management skills across executive and working team levels.
• Preferred: Demonstrated success driving digital innovation and introducing new capabilities, tools, and technologies.
• Preferred: Experience overseeing large-scale content production, including PRC submissions and governance workflows.
• Preferred: Data-driven and strong understanding of marketing analytics
• Preferred: Ability to build and mature Creative Operations functions, applying agency-level standards to improve quality and efficiency
• Preferred: Strong MarTech/WebTech understanding, including integrations across marketing automation, CMS, analytics, and consent platforms
• Preferred: Certifications such as PMP, Agile, or Six Sigma