Senior Director, Digital Innovation and Strategy – Commercialization

Role Summary

Travere is seeking an entrepreneurial, strategic leader to drive its digital innovation agenda across commercialization. As Senior Director, Digital Innovation and Strategy – Commercialization, you will serve as a strategic advisor and subject-matter expert to brand and cross-functional teams, ensuring advanced digital and AI capabilities are embedded into commercial strategy and execution. You will define and execute an enterprise digital and omnichannel strategy, collaborating across Marketing, Field, Medical Affairs, Market Access, Commercial Operations, IT, and Compliance to scale digital capabilities and enable long-term success. Location: San Diego, USA - Remote.

Responsibilities

• Omnichannel Strategy & Innovation
  • Develop and own the enterprise omnichannel orchestration strategy aligned to brand, portfolio, and corporate objectives.
  • Define the cross-functional operating model, including governance, processes, and ways of working.
  • Translate strategic priorities into actionable roadmaps, aligning messaging, sequencing, and channel mix across the customer journey.
  • Identify and implement emerging technologies and digital innovations (e.g., personalization, modular content, AI-enabled orchestration, CRM) to enhance customer and patient experience.
  • Establish an Omnichannel Center of Excellence to drive best practices, education, and capability building.
  • Ensure omnichannel initiatives support both promotional and non-promotional objectives in a compliant manner.
• Cross-Functional Partnership
  • Serve as a central connector across Marketing, Field, Market Access, Medical Affairs, Commercial Operations, Corporate Communications, and IT to enable coordinated planning and execution.
  • Partner with Market Access on patient, hub, eRx, and REMS experience innovation.
  • Collaborate with Legal and Compliance to ensure all digital and AI-enabled solutions meet internal governance and external regulatory requirements.
• Execution, Measurement & Optimization
  • Oversee omnichannel planning, activation, and optimization across personal and non-personal channels.
  • Partner with Data & Analytics, IT, and Commercial Operations to ensure scalable, integrated execution.
  • Define KPIs and measurement frameworks to assess impact and optimize channel mix.
  • Drive continuous improvement through test-and-learn approaches and real-time optimization.
• Digital & AI Thought Leadership
  • Serve as a member of the Digital Innovation Steering Committee.
  • Advance digital, AI, and patient experience capabilities as an internal thought leader.
  • Help shape AI governance, experimentation, and responsible deployment frameworks.
  • Monitor the digital and AI landscape to inform buy/build/partner decisions.
  • Champion change management and adoption of new tools, workflows, and scalable ways of working.
  • Establish a strategic approach to enabling and enhancing AI capabilities with internal and external partners.

Qualifications

• Embodies Travere’s core values of Courage, Community Spirit, Patient Focus, and Teamwork.
• Bachelor’s degree in Business, Digital Health, Marketing, or related field; advanced degree preferred.
• 12+ years of progressive experience in digital strategy, commercial innovation, or transformation, preferably within life sciences, biotech, or other regulated industries.
• Proven ability to drive cross-functional change, influence stakeholders, and lead through complexity.
• Demonstrated capability to set strategic direction while remaining hands-on to build and scale early-stage capabilities.
• Exceptional communicator, able to translate complex digital, data, and AI concepts into clear business insights.
• Strong, collaborative leader with the ability to influence without authority and work effectively across functions and levels.
• Sound judgment in issue escalation, risk management, and stakeholder communication.
• Empathic, adaptable problem-solver who thrives in a fast-paced, growth-oriented environment.
• Prior experience in high-growth biopharma environments preferred.
• Ability to work onsite in San Diego or other locations deemed necessary by the Company as required; no role is fully remote.
• Willingness to travel up to 10% domestically and internationally.

Skills

• Strategic thinking and roadmapping for omnichannel ecosystems
• Cross-functional collaboration and stakeholder management
• Digital, data, and AI literacy with ability to translate into business impact
• Change management and adoption of new tools and workflows
• Analytical mindset with ability to define and track KPIs

Education

• Bachelor’s degree in Business, Digital Health, Marketing, or related field; advanced degree preferred.

Additional Requirements

• Ability to work onsite in San Diego or other locations deemed necessary by the Company; no role is fully remote.
• Willingness to travel up to 10% domestically and internationally.