Senior Director. Commercial Media Strategy & Planning

Role Summary

The Senior Director, Worldwide Media Planning will play a pivotal role in advancing Bristol Myers Squibb's global media capabilities. This leader will partner with senior brand and business unit stakeholders to shape media strategy, develop media plans and KPIs, and drive innovation through AI and modern tools. The role is responsible for designing frameworks that enable insights-based planning, ensuring vendor accountability, and promoting transparency in media investments and performance. It also involves managing significant budgets, overseeing external media vendor relationships, and leading a team of media professionals to scale media excellence globally.

Responsibilities

• Govern and influence enterprise-wide integrated media strategies tied to commercial objectives that align across therapeutic areas and business units, with local market adaptation.
• P&L accountability for all media investments, optimizing allocation across channels, vendors, and geographies to deliver measurable ROI.
• Build and lead global media function with succession planning, fostering a culture of excellence, innovation, and collaboration.
• Lead strategic partnerships with executive and senior leadership to define enterprise media priorities and capital allocation.
• Integrate/align omnichannel strategy at enterprise scale to develop media strategies for an optimal marketing experience.
• Oversee enterprise-wide omnichannel execution, including risk/compliance management with third-party vendors.
• Institute enterprise planning/governance models focused on insights-based planning frameworks for rapid decision-making and transparency.
• Lead the transformation agenda for media, integrating AI-driven insights and emerging technologies to accelerate innovation.
• Own enterprise policy/governance frameworks and executive accountability to ensure vendors and partners deliver on commitments.
• Negotiate global partnerships with media vendors, driving innovation and alignment with enterprise standards.
• Accelerate access to media and engagement data, shaping data strategy, compliance, and risk within the commercial organization.
• Drive executive-level transparency and reporting of media investments and performance across brand teams and senior stakeholders.
• Scale media capabilities across the enterprise globally.

Qualifications

• Minimum 12 years of experience in media strategy, planning, and execution within a global organization; pharmaceutical or healthcare experience strongly preferred.
• Demonstrated success engaging senior executives and brand leaders to align on strategic media priorities.
• Proven budget management expertise with accountability for large, complex media investments.
• Experience leading and developing teams in a global, matrixed environment.
• Deep knowledge of AI-driven media tools, analytics, and data-enabled optimization.
• Strong background in establishing KPIs, governance frameworks, and vendor accountability.
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred).

Education

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred).