Senior Director, Adult Vaccines Marketing & HCP Execution

Role Summary

Senior Director of Adult Vaccination Marketing and HCP Execution. Leads a team of marketing leaders and managers, partnering on strategy and driving execution of GSK’s Adult Vaccines Portfolio and HCP initiatives, with focus on HCP strategic execution, Above Brand marketing, Innovative Solutions and Go-to-market customer assessments.

Responsibilities

• Lead the development of integrated customer marketing strategies that leverage digital, print, CRM, and in-person tactics for a seamless customer experience
• Partner with brand marketing teams to ensure the delivery and execution of content and messaging are tailored to HCP needs and preferences and integrated with Consumer, Institutional, and Retail creative and strategies
• Develop and execute short-term and long-term execution plans and budgets in line with brand and portfolio marketing strategies
• Drive clarity of Field Sales Force execution of the HCP strategy, including definition of Good Selling Outcomes, collaboration with Sales Training to support execution, assessment of Field execution (incl. KPIs & metrics) and dialogue with Field Leaders to make appropriate adjustments
• Ensure consistency and alignment in messaging across customer and portfolio communications to enhance brand coherence
• Spearhead and encourage initiatives to identify and evaluate high-impact opportunities for new customers to drive organizational growth
• Define HCP outreach initiatives and identify unmet needs, ensuring GSK remains responsive to customer demands and market changes
• Maintain a detailed understanding of HCP segments and competitive marketplace to inform engagement initiatives

Engagement Measurement and Performance Management

• Lead the collection and synthesis of HCP / portfolio interaction insights to understand sentiments towards GSK assets and data
• Oversee and guide the optimization of channel resources and select appropriate channels to ensure effective HCP / new customer engagement
• Monitor and report on the effectiveness of HCP / portfolio engagement initiatives to senior leadership, providing insights and strategic recommendations for continuous improvement
• Input into Market Mix Models and other analytical exercises with the Insights & Analytics team

Business Management

• Drive innovation in HCP / portfolio and above brand engagement strategies and approaches to maintain a competitive advantage and adapt to market changes
• Drive the application of advanced analytics and AI to gain deeper customer insights and optimize engagement strategies, enhancing personalization and impact
• Lead and develop a high-performing team of marketing directors and managers
• Collaborate cross-functionally with internal GSK partners in corporate communications, external affairs, HCP brand teams, finance, customer marketing, and medical affairs
• Engage and influence senior and executive stakeholders across GSK to secure investments and highly visible engagements
• Oversee budget management and resource allocation to optimize HCP engagement efforts and ensure financial efficiency
• Foster an environment of innovation, inclusion, challenge, trust, and development within the team

Qualifications

• Bachelor‚Äôs degree
• 8+ years of experience in leading and managing teams
• 10+ years of commercial experience, including a minimum of 5 years in HCP marketing
• Previous experience managing multiple agencies who work collaboratively to deliver brand objectives

Preferred Qualifications

• MBA, Master‚Äôs degree in Marketing, Business or related disciplines
• Experience in the healthcare or pharmaceutical industry, particularly in vaccines
• Experience in digital marketing and utilizing AI to understand customers, create campaigns, and continuously refine and modify to maximize impact in the market
• Ability to understand and influence consumer mindsets and experiences
• Experience in market research, marketing promotions, strategy, tactics, and resource allocation
• Practical experience with prescription brands and vaccines or B2B pharma marketing principles
• Ability to motivate, lead, and influence across various levels and functions
• Excellent communication (written & verbal), interpersonal influence, and prioritization skills
• Strong business acumen and demonstrated analytical skills
• Knowledge and practical application of compliance acumen in the pharmaceutical space
• Demonstrated ability to innovate and drive strategic initiatives in a competitive market