Role Summary
The Sr Director, Access Strategy Established Products is responsible for developing and implementing short- and long-term established product strategies (positioning, pricing, contracting, pull-through plans) for national/regional payers, institutions, channel customers, and patient support services. The role leads a small team and collaborates across Marketing, Market Access Shared Services, HEVA/RWE, PSS, Trade, Finance, Legal, manufacturing and logistics, and field sales to build an integrated market access strategy aligned with brand strategies. The position requires identifying key customer segments and generating insights, and defining inline and launch indication pricing strategy and MAx strategy based on global brand strategies.
Responsibilities
- Partner effectively with support functions, Global Market Access and US teams to execute on MAx core deliverables (e.g., specific market access tools).
- Represent the access customer perspective within cross-functional, cross-regional commercialization teams to optimize the lifecycle of transplant products.
- Influence market assessment, product positioning, and target product profile by providing strategic input on market access, reimbursement, and pricing throughout the product lifecycle.
- Participate in account discussions to communicate brand value, strategies, and market dynamics as they impact the product.
- Collaborate with global market access professionals to ensure feedback and optimization of Global Value and Access deliverables, including launch preparation, negotiations training, and contracting (including value-based and outcomes-based frameworks).
- Develop market access strategies for future indications, including pricing recommendations, value proposition and messages, and forecast assumptions, supported by market research and environmental data.
- Partner with marketing on assessment of business development/divestiture opportunities.
- Monitor the marketplace for market access challenges, trends, threats, and opportunities.
- Share best practices, customer insights and emerging trends with market access strategy colleagues across the organization.
Qualifications
- Required: BA/BS and 10+ years of relevant experience including market access, health economics, pricing and reimbursement; 10+ years of experience at local and/or international level with knowledge of US and Global market access and payer environment; knowledge of disease market access is desirable.
- Preferred: Proven ability to lead within a matrix environment; strong problem-solving and strategic/tactical solution skills; outstanding written and oral communication; proven relationship-building and team management across geographies.
Skills
- Market access strategy development
- Pricing, reimbursement, and contracting
- Cross-functional collaboration
- Stakeholder communication and presentation
- Management of matrix teams
Education
Additional Requirements
- Travel: Approximately 10-20%