Role Summary
The Senior Manager, Commercial Insights & Analytics provides primary market research insights to guide portfolio, franchise, and brand strategy development and execution. The role supports specific brands and therapy areas and provides holistic, insight-driven consultation and evidence-based strategic and tactical guidance to all levels of marketing stakeholders. In addition to Marketing, this role partners with other stakeholders and Enterprise Insights teams to ensure proper alignment and impact on the business.
Responsibilities
- Design and execute primary market research to uncover opportunities and mitigate risks associated with the core strategic priorities of the Brand
- Identify business challenge or opportunity in direct collaboration with key stakeholders. Scope, plan and execute analyses to answer business questions. Build a story and presentation with recommendations on how to address the challenge or opportunity.
- Create holistic views of the market situations and the opportunities and challenges for the business, through analyses utilizing various data sets and market research studies.
- Guide the brand teams and other stakeholders in their strategic and tactical decisions, through recommendations in presentations, meetings, and workshops.
- Drive and manage projects and initiatives to create greater impact of our sales and marketing effort.
Qualifications
- Required: Bachelor’s degree; MBA, M.Sc., or other advanced degree preferred.
- Preferred: 6 years of relevant work experience.
- Required: Strong analytical, quantitative, and qualitative analysis skills.
- Required: Strong Microsoft Office skills—especially Excel and PowerPoint; experience with Tableau preferred.
- Preferred: Primary Market Research experience.
- Preferred: Experience working with IQVIA data.
- Required: Creative problem solving; ability to organize/manipulate data and see the big picture from scattered information.
- Required: Strong writing, presentation, and project management skills.
- Required: Demonstrated ability to manage multiple projects with conflicting deadlines.
- Required: Positive attitude and eagerness to learn, collaborate and partner with internal business colleagues.
Education
- Bachelor’s degree required. MBA, M.Sc., or other advanced degree preferred.
Skills
- Microsoft Office (Excel, PowerPoint)
- Tableau (preferred)
- Primary Market Research
- IQVIA data (preferred)
- Data manipulation and storytelling
- Strong writing, presentation, and collaboration skills
Additional Requirements
- Approximately 0-5% overnight travel
- Office presence required: not a remote opportunity