Senior Brand Manager (Aesthetics Med Device)

Role Summary

Senior Brand Manager, North America (U.S. & Canada), leads the strategy and performance for a flagship aesthetics brand within the premium med device space. Drives growth, engagement, and market leadership, translating insights into execution across channels. Balances strategic vision with hands-on leadership to inspire cross-functional teams and deliver measurable results. Location: New Jersey with multiple site locations and travel up to 35%.

Responsibilities

• Establish, align, and execute the commercial strategy for the assigned brand in North America.
• Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives.
• Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks.
• Monitor the competitive landscape and translate insights into actionable brand and go-to-market strategies.
• Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities.
• Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit.
• Partner with Global Marketing and R&D to inform innovation and go-to-market readiness.
• Lead the development and execution of innovative, insight-driven marketing programs—including advertising, PR, events, and trade show initiatives—that elevate brand desirability and drive engagement.
• Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands-on executional acumen and the ability to deliver results without overreliance on external resources.
• Influence agency and partner outcomes through clear briefs, disciplined project management, and post-launch evaluation.
• Create sales tools and marketing assets to support customer acquisition, retention, and loyalty.
• Champion omnichannel engagement, leveraging analytics to optimize performance and ROI.
• Use analytics and customer insights to measure campaign performance and inform strategic decisions.
• Own end-to-end commercialization plans that translate insights into measurable revenue growth.
• Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co-create programs, and advance brand advocacy.
• Lead brand presence at key congresses, symposia, and customer events to strengthen relationships and visibility.
• Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment.
• Leverage field and KOL insights to shape competitive differentiation.
• Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI, and margin optimization. Evaluate product mix and portfolio contribution to ensure sustainable growth.
• Align marketing investments with business objectives, ensuring efficient allocation of resources and accountability for results.
• Manage brand budgets and vendor agreements to ensure fiscal responsibility and efficiency.
• Track, measure, and report on key performance indicators to inform continuous improvement.

Qualifications

• Required: Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences.
• Required: Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations.
• Required: Demonstrated experience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical).
• Required: Demonstrated experience managing all aspects of the marketing mix—product, price, place, and promotion.
• Required: Strong financial acumen with experience managing A&P budgets and vendor contracts.
• Required: Excellent communication, leadership, and project management skills with the ability to influence across functions and levels.
• Required: Strong knowledge of digital marketing, omnichannel engagement, and analytics.
• Required: Ability to think strategically and execute with operational excellence in a matrixed environment.
• Required: Experience collaborating across commercial, clinical, and creative functions to achieve business alignment.
• Required: A self-starter who thrives in a fast-paced, dynamic environment, demonstrates agility in managing multiple priorities, and is willing to travel up to 35% (including occasional weekends).

Education

• Bachelor’s degree required; MBA preferred.