Role Summary
Senior Brand Manager, Advantage Family & Dewormers. You will be a key leader within Elancoโs U.S. Pet Health OTC business, a fast-growing segment of the pet health industry. You will partner closely with the Executive Director of OTC Brand Marketing to shape the future of iconic, category-leading brands by driving brand growth, profitability, and innovation through strong strategic leadership and flawless execution.
Responsibilities
- Lead the long-term (5-year) brand strategy, innovation pipeline, and lifecycle management for the OTC Parasiticide portfolio
- Develop and execute annual brand plans, including budget ownership and P&L management, to achieve sales and profit objectives
- Partner with internal teams (digital, media, shopper marketing), agency partners, and sales to create and optimize integrated, multi-channel marketing campaigns
- Analyze business performance, competitive dynamics, and key performance indicators to inform forecasts and drive brand growth
- Collaborate cross-functionally with Business Unit, Technical, Regulatory, Supply Chain, and Sales partners to deliver brand and customer objectives
Qualifications
- Required: Education: Bachelorโs degree in marketing, Business, or a related field
- Required: Experience: A minimum of 7 years of brand marketing experience, including at least 2 years managing multi-channel marketing campaigns with a digital focus
- Required: Core Skills: Strategic brand management experience in CPG or Pet Health combined with a proven ability to drive innovation and use analytics to build actionable marketing plans
- Preferred: MBA
- Preferred: Experience in OTC marketing and eCommerce
- Preferred: Results-driven mindset with strong customer focus and ability to thrive in a fast-paced environment
- Preferred: 2+ years of people management experience
Additional Requirements
- Travel: 10โ20% annually
- Location: Indianapolis, IN preferred โ Hybrid work environment
- Open to remote for the right candidate
- Relocation assistance available
- Legal Authorization: Must be legally authorized to work in the United States