Senior Associate, Employer Brand & Recruitment Marketing

Role Summary

Senior Associate, Employer Brand & Recruitment Marketing. Hybrid role based out of Bridgewater, NJ, with remote work most of the time and in-person collaboration when needed.

Responsible for end-to-end employer branding and recruitment marketing initiatives across markets, including content creation, campaign execution, and candidate-facing experiences across social, digital, and recruitment marketing platforms. Partners with Talent Acquisition, Corporate Communications & Responsibility, Corporate Brand, and Legal to ensure the employer brand is activated clearly and consistently at every candidate touchpoint.

Responsibilities

• Steward the employer brand across markets by ensuring messaging is consistent, compliant, and aligned at every candidate touchpoint.
• Support the employer story for priority talent segments by developing messaging and campaign content that brings our culture, impact, and career opportunities to life.
• Create and activate paid and organic recruitment marketing campaigns, from video and social storytelling to team features, with a strong focus on LinkedIn and Instagram.
• Nurture relationships with talent communities by writing monthly newsletters within the CRM to keep passive candidates engaged and informed.
• Support and scale the talent ambassador program, empowering employees to share real stories about life at Insmed.
• Refresh content across careers sites, job postings, and other candidate-facing touchpoints on a routine basis.
• Activate recruitment marketing across job boards, programmatic advertising, and social channels to support monthly hiring priorities.
• Track what’s working and key areas of opportunity by monitoring employer brand and recruitment marketing KPIs from engagement and traffic to applies and source performance.

Qualifications

• Required: Bachelor’s degree in Human Resources, Psychology, Business, Communications, or a relevant field; 1–3 years of experience in employer branding & recruitment marketing.
• Preferred: Experience working within or alongside Talent Acquisition teams and foundational recruiting acumen; understanding how employer brand supports talent-attraction strategies.
• Preferred: Comfort executing across digital channels, including social, content, email, and web-based platforms.
• Preferred: Ability to write with clarity and voice alignment, adapting tone and messaging for different audiences and moments in the candidate journey.
• Preferred: Highly organized, managing multiple projects, timelines, and stakeholders with confidence and autonomy.
• Preferred: Detail-oriented with a focus on brand consistency, polish, and quality.
• Preferred: Data-driven, using performance metrics to test, learn, and continuously improve.
• Preferred: Collaborative, proactive communication, presentation, and follow-through.

Education

• Bachelor’s degree in Human Resources, Psychology, Business, Communications, or a related field

Skills

• Employer branding and recruitment marketing
• Experience with digital marketing channels (LinkedIn, Instagram), video storytelling, and CRM-driven newsletters
• Content creation and storytelling
• Stakeholder management and cross-functional collaboration
• Data analysis and KPI tracking
• Communication, organization, and project management