Regional Marketing Manager, Immunology/Gastroenterology - Southeast

Role Summary

The Immunology Regional Marketing Manager (RMM) is field-based and should reside within a reasonable distance of the primary Southeast geography. You will develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans, collaborating with cross-functional teams and External Experts to generate insights and drive brand performance in Immunology.

Responsibilities

• Strategic Marketing
  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion; ensure regulatory guidelines and AbbVie processes are followed
  • Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
  • Continually evaluate the effectiveness of key marketing tactics and provide strategic recommendations for brand optimization
  • Provide in-depth insights to inform marketing strategy, resource optimization and tactic development that drive brand performance
  • Lead partnerships with field leadership to optimize pull-through of marketing strategies
  • Understand a geographic area’s market drivers, competitive landscape, provider dynamics and competitive intelligence
  • Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
• Thought Leader Engagement
  • Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
  • Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
  • Demonstrate in-depth understanding of external and internal drivers across multiple stakeholder groups and connect AbbVie’s Integrated Brand Teams on opportunities for collaboration, in compliance with industry standards

Qualifications

• Travel up to 75% of the time including evenings and weekends
• Valid driver’s license; ability to pass a pre-employment drug screening test and meet safe driving requirements
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment
• Preferred: Previous experience in sales, sales management, or marketing with at least 2 years in Immunology
• Preferred: Previous Gastroenterology experience

Education

• Bachelor’s Degree

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
• Experience working in a collaborative, cross-functional team environment with the ability to influence without direct authority to drive results
• Ability to navigate a field- and headquarters-based matrix organization to impact decision-making and drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products