Regional Marketing Manager, Immunology/Gastroenterology - Southeast

Role Summary

The Immunology Regional Marketing Manager (RMM) is a field-based role responsible for developing and optimizing national and regional marketing initiatives aligned with AbbVie’s Annual Strategic Brand Plans. The RMM collaborates with cross-functional teams and serves as the face of AbbVie Marketing with External Experts to generate insights within assigned geographies, helping to drive brand performance across Immunology. Geography includes Tampa, FL; Jacksonville, FL; Miami, FL; Charlotte, NC; Asheville, NC; Knoxville, TN; and Atlanta, GA. This role requires residence within a reasonable distance of the primary city.

Responsibilities

• Strategic Marketing: Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion; ensure alignment with regulatory guidelines and AbbVie processes.
• Strategic Marketing: Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Strategic Marketing: Continually evaluate the effectiveness of key marketing tactics and make strategic recommendations for brand optimization.
• Strategic Marketing: Provide in-depth insights on key business questions to inform marketing strategy, resource optimization and tactic development that drives brand performance.
• Strategic Marketing: Lead partnerships with field leadership to optimize pull-through of marketing strategies.
• Strategic Marketing: Understand geography-specific market drivers, competitive landscape, provider dynamics, and competitive intelligence.
• Strategic Marketing: Coordinate the direction and deliverables of multiple external vendors and internal partners including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
• Thought Leader Engagement: Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
• Thought Leader Engagement: Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year.
• Thought Leader Engagement: Demonstrate understanding of external and internal drivers across stakeholder groups and connect AbbVie Integrated Brand Teams on opportunities for collaboration in compliance with industry standards.

Qualifications

• Travel up to 75% of the time including evenings and weekends (Required).
• Valid driver’s license and ability to pass a pre-employment drug screening test and meet safe driving requirements (Required).
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment (Required).
• Preferred: Previous immunology experience (sales, sales management, or marketing) with at least 2 years in Immunology.
• Preferred: Previous gastroenterology experience.

Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders.
• Experience working in a collaborative, cross-functional environment and influencing without direct authority to drive results.
• Ability to navigate a field- and headquarters-based matrix organization to impact and drive decision making across functions.
• Ability to work in a fast-paced environment.
• Knowledge of applicable regulations and standards affecting pharmaceutical products.

Education

• Bachelor’s Degree

Additional Requirements

• Significant work activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day).