Regional Marketing Manager, Immunology/Gastro - Great Lakes Region

Role Summary

The Immunology Regional Marketing Manager (RMM) is a field-based role responsible for developing and optimizing national and regional marketing initiatives aligned with Annual Strategic Brand Plans. The RMM collaborates with cross-functional teams and External Experts within assigned geographies to drive brand performance and insights generation. Geography includes Cleveland, Detroit, and Philadelphia.

Responsibilities

• Strategic Marketing
  • Lead projects compliantly through the promotional review process to deliver high-quality work on time, following regulatory guidelines and AbbVie processes
  • Manage strategy, execution, and budgeting for national/regional conventions, External Expert consulting, advisory boards, and peer-to-peer education programming
  • Evaluate marketing tactics and provide strategic recommendations to leadership for brand optimization
  • Provide in-depth insights to inform marketing strategy, resource optimization, and tactic development
  • Partner with field leadership to optimize pull-through of marketing strategies
  • Understand market drivers, competitive landscape, provider dynamics, and competitive intelligence in the geography
  • Coordinate direction and deliverables of multiple external vendors and internal departments (Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Ethics & Compliance, IT)
• Thought Leader Engagement
  • Identify, build, and strengthen relationships with External Experts, emerging leaders, and relevant patient/professional associations in the geography
  • Develop regional engagement plans for External Experts and ensure consistent execution to drive marketing engagement
  • Demonstrate understanding of external/internal drivers and connect AbbVie Integrated Brand Teams for collaboration in compliance with industry standards

Qualifications

• Bachelor’s Degree
• Experience in sales, sales management, or marketing with at least 2 years in Immunology (preferred)
• Gastroenterology experience preferred
• Travel up to 75% of the time, including evenings and weekends
• Valid driver’s license; ability to pass pre-employment drug screening and meet safe driving requirements
• Ability to drive a personal auto or company car/truck, or operate applicable equipment

Skills

• Mastery of verbal and non-verbal communication and presentation skills (live and virtual) to engage internal leadership and external stakeholders
• Experience working in a collaborative, cross-functional environment and influencing without direct authority
• Ability to navigate field and headquarters-based matrix organizations to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting pharmaceutical products

Education

• Bachelor’s Degree (as listed in Qualifications)

Additional Requirements

• Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)