Regional Marketing Manager, Immunology/Gastro - Great Lakes Region

Role Summary

The Immunology Regional Marketing Manager (RMM) is a field-based marketing role responsible for developing and optimizing national and regional marketing initiatives in alignment with Annual Strategic Brand Plans. The RMM works closely with AbbVie cross-functional teams and External Experts to generate insights within assigned geographies and to optimize brand performance across AbbVie Immunology. This role acts as the face of the AbbVie Marketing team to External Experts and leads collaboration with field leadership to drive pull-through of marketing strategies. The geography includes Cleveland, Detroit, and Philadelphia; travel up to 75% is expected.

Responsibilities

• Strategic Marketing: Lead projects compliantly through the promotional review process to deliver high-quality work on deadlines, ensuring regulatory guidelines and AbbVie processes are followed.
• Strategic Marketing: Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Strategic Marketing: Continually evaluate marketing tactics and provide strategic recommendations to leadership for brand optimization.
• Strategic Marketing: Provide in-depth insights on brand questions to inform marketing strategy, resource optimization, and tactic development that drives brand performance.
• Strategic Marketing: Lead partnerships with field leadership to optimize pull-through of marketing strategies and understand market drivers, landscape, and competitive intelligence in assigned geographies.
• Strategic Marketing: Coordinate direction and deliverables of multiple external vendors and internal departments (Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Ethics and Compliance, IT).
• Thought Leader Engagement: Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient/professional associations within assigned geography.
• Thought Leader Engagement: Develop regional engagement plans for External Experts and ensure consistent tactical execution to drive marketing engagement.
• Thought Leader Engagement: Demonstrate understanding of external/internal drivers across stakeholder groups and connect AbbVie’s Integrated Brand Teams on opportunities for collaboration in compliance with industry standards.

Qualifications

Key Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
• Experience working in a collaborative, cross-functional environment, understanding priorities and influencing without direct authority
• Ability to navigate field and HQ-based matrix organizations to influence decision making and drive brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting pharmaceutical products

Education

• Bachelor’s Degree

Qualifications

• Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
• Previous Gastroenterology experience preferred
• Travel up to 75% of the time including evenings and weekends
• Valid driver’s license and ability to pass a pre-employment drug screening
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment