Regional Marketing Liaison - Pacific Northwest

Role Summary

The Regional Marketing Liaison (RML) – Daybue is a senior in-market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. It serves as a bridge between field and headquarters, leading speaker development, delivering disease-state and product education, and supporting approved educational program execution. The RML collaborates cross-functionally with field teams and home-office partners across Marketing, Sales, Market Access, and Medical Affairs to drive compliant engagement. This position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team. This is a field-based role with approximately 60% local/regional travel.

Responsibilities

• Drive brand advocacy: Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
• Execute physician engagement activities in the field and at key congresses.
• Execute key market development plans/tactics for pending indications/approvals.
• Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate emerging KOLs across different specialties.
• Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.
• Regional Marketing: Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
• Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
• Manages marketing projects and budgets associated with regional activities.
• Interprets and translates scientific clinical data and market research insights into regional TL strategy aligned to Daybue Brand strategy.
• Provides field-based training for sales when needed.
• Balances customer-facing time and managing marketing projects.
• Executes Account Coordination with all Matrix Partners; monitors account-level execution, identifies gaps, and drives coordination; works with RBL and regional leads to align on top accounts and regional marketing priorities.
• Peer to Peer Program Management: Creates branded and unbranded speaker program content; develops physician speakers to provide high-quality speaker programs on disease state and product; provides refresher and follow-up training; ensures compliant execution; monitors speaker performance; provides field-based training to speakers as needed.
• HCP Congresses Planning & Execution: Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings; identifies opportunities to partner with professional associations to drive education; formalizes meetings with senior leadership and KOLs.
• Insight generation: Identifies/monitors regional clinical dynamics, generates insights through data and analytics, translates into external strategy and tactical plan development; collaborates with internal functions to facilitate/share insights for in-line products and pipeline assets; ensures MLR compliance and measures impact of TL marketing activities; manages regional thought leader engagement promotions budget.

Qualifications

• Required: Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience; strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.
• Preferred: Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.

Skills

• Scientific and clinical acumen, ability to engage with national KOLs on key topics, vendor/budget management, executive presence, ability to influence without authority, organizational skills, and excellent written/oral and planning skills.
• Ability to work successfully in a dynamic, fast-paced, collaborative environment.
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
• Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve goals.
• Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred.
• Experience working with agency partners and managing resources through medical/legal/compliance review process.
• Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the goals.
• Strong business acumen; understands market dynamics, business drivers, corporate goals and impact on strategy.
• Effective verbal and written communication skills and organizational abilities.
• Self-driven with strong organizing and planning skills; able to determine effective approaches and take appropriate action based on available information and the overarching strategy.
• Experience collaborating with internal functions around market development (new product planning, market research, etc.), preferred.
• Business travel by air or car is regularly required; willingness to work evenings and select weekends as required.

Education

• Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience.

Additional Requirements

• Travel: Approximately 60% local/regional travel; field-based role; travel may include weekends and requires proximity to a major airport for quick connectivity.
• Physical demands: Standard office environment; ability to stand, walk, sit, use hands, reach, climb, kneel, or balance; occasional lifting up to 20 pounds; ability to travel by car or airplane overnight up to 60% of the time; may require working after hours due to travel schedule.