Regional Marketing Liaison - Pacific Northwest

Role Summary

The Regional Marketing Liaison (RML) – Daybue is a senior, in-market role within the US Commercial organization, focused on strategic engagement with key opinion leaders to uncover regional insights and shape local market strategy. This role bridges field and headquarters, leads speaker development, delivers disease-state and product education, and supports approved educational program execution. The RML collaborates cross-functionally with Marketing, Sales, Market Access, and Medical Affairs to drive compliant engagement. The position reports to the Director, Daybue Regional Marketing and is part of the US Daybue HCP Marketing team. Seeking talent near: San Francisco, CA; San Jose, CA; Redwood City, CA; Oakland, CA; Portland, OR; Seattle, WA; Spokane, WA.

Responsibilities

• Drive brand advocacy: Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamics in their regions. Drive results in KOL relationship management, insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts. Execute physician engagement activities in the field and at key congresses. Execute market development plans/tactics for pending indications/approvals. Engage with national and regional thought leaders to impact education and drive brand advocacy; identify and cultivate emerging KOLs across different specialties. Serve as commercial liaison on thought leader engagement across ELT, Sales, Medical Affairs/MSL, and Marketing.
• Regional Marketing: Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. Develops/executes region-specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional needs. Manages marketing projects and budgets associated with regional activities. Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy. Provides field-based training for sales, when needed. Balances customer-facing time and managing marketing projects. Executes account coordination with all matrix partners; monitors account-level execution, identifies gaps, and drives coordination; works closely with RBL and regional leads to align on top accounts, regional marketing priorities and needs.
• Peer to Peer Program Management: Creates branded and unbranded speaker program content; develops physician speakers to provide high-quality speaker programs on disease state and product; provides refresher and follow-up training to speakers on approved materials; ensures appropriate and compliant execution of speaker programs; monitors speaker performance at live programs; provides field-based training to speakers as needed.
• HCP Congresses Planning & Execution: Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing; identifies opportunities to partner with national and regional professional HCP associations to drive disease and product education; formalizes meetings with senior leadership and KOLs.
• Insight Generation: Identifies/monitors regional clinical dynamics by leading regional advisory boards strategy and execution; facilitates cross-pollination of best practices and highlights emerging issues to find solutions; generates insights through secondary data, market research, and analytics and translates these into external expert strategy and tactical plan development. Works with internal functions to facilitate/share insights for in-line products and facilitates market development/insights for pipeline assets. Ensures Medical Legal Review processes are followed and programs are compliant; measures impact of TL marketing activities and adjusts course as needed; develops/manages regional thought leader engagement promotions budget and vendors; conducts business in compliance with policies and laws.

Qualifications

• Minimum 8 years’ experience in Neurology; rare disease and pediatric neurology experience strongly preferred.

Skills

• Scientific and clinical acumen; ability to engage with national KOLs on key topics; vendor/budget management; executive presence; ability to influence without authority; organizational skills; excellent written and verbal communication and planning.
• Ability to work successfully in a dynamic, fast-paced, collaborative environment.
• Negotiating skills with business partners or management; influencing senior leaders on significant matters.
• Proficiency at creating and communicating a clear vision and aligning resources and activities to achieve goals.
• Experience with thought leader engagement, advisory boards and speakers’ bureaus is strongly preferred.
• Experience working with agency partners and managing resources through medical/legal/compliance review processes.
• Ability to inform strategies, develop tactics and execute against strategic plans under short timelines.
• Strong business acumen; understands market dynamics, business drivers and corporate goals.
• Effective verbal and written communication and organizational abilities.
• Self-driven with strong organizing and planning skills; able to determine effective approaches and act in line with strategy.
• Experience collaborating with internal functions around market development (new product planning, market research), preferred.
• Willingness to travel by air or car; ability to work evenings and weekends as required by travel schedule.

Education

• Bachelor’s degree in marketing, healthcare, business administration or equivalent combination of relevant education/experience; strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles.

Additional Requirements

• Travel: Field-based with approximately 60% local/regional travel; may include weekends; proximity to a major airport is required.
• Physical demands: Regularly stand, walk, sit; use hands to finger, handle or feel; reach with hands and arms; occasional lifting up to 20 pounds; ability to travel independently overnight up to 60% of the time and work after hours when travel requires.