Regional Business Manager - GI Rare (SBS) - San Francisco/Sacramento

Role Summary

Regional Business Manager - GI Rare (SBS) - San Francisco/Sacramento

Responsibilities

• Clearly understand and implement the marketing plan, accurately articulate the value proposition of the brand, and utilize on-label and approved marketing materials only in order to attain sales/patient objectives for assigned products on a monthly, quarterly, and yearly basis.
• Communicate all disease, product, and formulary information in a manner that is truthful and non-misleading, consistent with Takeda compliance policies and all applicable laws and regulations.
• Individual must manage their territory using discretion and judgment when executing the brand strategy to maximize sales performance within the assigned customer population. This may include physicians within specialty medical practices and their staff, specialists within local hospitals and clinics, and any other appropriate HCPs within their geographic area.
• The Regional Business Manager must be able to analyze local and regional business/managed markets trends in order to build both long and short terms goals that lead to a successful business plan.
• Work compliantly in a matrix environment encompassing Patient Services, Specialty Infusion Pharmacies, and Managed Markets, which includes treating confidential patient information in accordance with Takeda practices and policies.
• Create productive business partnerships with internal customers in order to create compliant plans for selling approaches that align with the company and territory business plans.
• Seek clarification from management and/or Compliance & Legal when uncertain whether a proposed activity could violate the law or compliance policies.

Accountabilities

• Meet regularly with targeted HCP’s and staff within assigned geography to understand their needs and discuss whether Takeda and Takeda products could meet their identified needs.
• Utilize a consultative selling approach. This will be a highly technical, solution-oriented selling model enabling the representative to meet the needs of healthcare professionals who treat Short Bowel and/or Ulcerative Colitis patients.
• Focus efforts on achieving greatest positive patient impact.
• Manage a territory marketing and promotional speaker program budget in a manner that is consistent with all Takeda compliance policies.
• Share best practices and actively participate in Regional/National meetings
• Utilize CRM system to document account profiles, pre and post call activities.

Qualifications

• Required:
  • Bachelors’ degree – BA/BS
  • Minimum of 5 + years of pharmaceutical or medical device sales and/or relevant clinical or industry experience
  • Ability to discuss therapeutic strategies to inform and influence decision makers
  • Ability to successfully develop and apply clinical and business expertise, and effective selling skills
  • Strong verbal, influencing, presentation and written communication skills
  • Reside within or close proximity to assigned geography
  • Ability to adapt to changing business needs, conditions, and work responsibilities.
  • Displays an ongoing commitment to learning and self-improvement.
• Preferred:
  • Execution of marketing strategies at the local level
  • Demonstrated business and strategic planning skills to identify unique selling opportunities and adaptability to changing market conditions
  • Demonstrated understanding of managed care landscape and how it influences/impacts business
  • Strong collaboration skills and success working in teams
  • Specialty injectable sales
  • Selling a product that is distributed through a specialty infusion pharmacy
  • Experience selling a product that requires extensive coordination with patient services
  • Working knowledge of Gastroenterology
  • Orphan drug and highly specialized medical sales experience
  • Demonstrated ability to analyze complex technical data and to develop strategic and actionable business plans

Skills

• Therapeutic strategy discussion and decision-maker influence
• Clinical and business expertise in sales
• Verbal, written, and presentation communication
• Territory management and planning
• Compliance with policies and regulations
• CRM proficiency
• Team collaboration

Education

• Bachelors’ degree – BA/BS

Additional Requirements

• Valid Driver’s License
• Travel: Must have valid driver’s license issued in US with clean driving record