Role Summary
The Regional Business Leader, Sleep Disorders, is responsible for leading a team of sales representatives to launch a novel orexin therapy for narcolepsy type 1, driving regional sales performance to meet or exceed company objectives. This role involves hiring, developing, and coaching a new sales team, executing regional marketing and sales plans, and ensuring compliant, high-impact execution of strategies.
Responsibilities
- The Regional Business Leader leads the compliant execution of business strategies to deliver or exceed sales expectations at Regional and Area level.
- Effectively recruits, hires and coaches a team of sales representatives to deliver exceptional sales performance.
- Translates the broader vision to the team and creates a high-performance culture that values results, accountability and development; eliminates barriers and drives a solution-oriented mindset while delivering immediate results.
- Fosters a learning and growth environment to build capabilities and development opportunities in partnership with Human Resources and Commercial Learning & Development.
- Provides consistent expectations and ongoing feedback as part of performance management, using measurable outcomes and actionable development plans.
- Prioritizes field coaching to elevate selling skills and strategic territory management, upholding compliance with SOPs.
- Implements marketing strategies and plans at regional level, managing resources including speaker programs to meet objectives.
- Develops and executes region and representative sales plans to ensure objectives are achieved.
- Analyzes region and territory performance to identify opportunities for growth and effectiveness improvement.
- Leads strategic allocation and utilization of the sales budget to drive growth.
- Gains in-depth knowledge of key region KOLs, top HCPs, Sleep Centers, and institutions.
- Gains command of the payor landscape leveraging access and reimbursement insights to grow the business.
- Works collaboratively with field partners to achieve organizational goals.
- Plans and conducts POA/launch meetings in line with marketing plans and programs.
- Leverages AI and digital tools to improve region and territory thinking and results.
- Communicates consistently across the RBL team, ASD, sales leadership, and internal partners to share insights and relay direction.
Qualifications
- Required: Bachelor's degree – BS/BA
- Required: 5+ years of management-level experience in pharmaceutical, immunology, biologic/biotech, or medical device industries, including possible district management, specialty account management, marketing management, training, and/or product management.
- Required: Prior experience as a pharmaceutical sales representative with proven selling success and healthcare industry understanding
- Required: Demonstrated business and strategic planning skills to identify opportunities and adapt to market changes
- Required: Demonstrated ability to coach, delegate, and motivate a sales team with timely feedback
- Required: Demonstrated ability to analyze complex data to develop strategic actions
- Required: Strong communication skills – verbal, written, and presentation
- Required: Proficiency in MS Word/Excel/PowerPoint
- Required: Comfort with emerging technologies and openness to AI-enabled processes
- Required: Must reside in or near the assigned geography
- Preferred: MBA or Master’s Degree
- Preferred: 3+ years of people leadership experience
- Preferred: Experience selling or leading teams in the rare disease space
- Preferred: Sleep Disorders experience
- Preferred: Pharmaceutical product launch experience
Licenses
- Valid Driver’s License
Education
- Bachelor’s degree – BS/BA
- MBA or Master’s Degree (preferred)
Skills
- Strategic thinking and execution
- Team leadership and development
- Advanced coaching and performance management
- Data analysis and market assessment
- Budget management and resource allocation
- Stakeholder engagement with KOLs and payors
- Digital literacy and AI-enabled process adoption
Additional Requirements
- Travel 50-75% to support the region, including overnights