Role Summary
Regional Business Director (RBD) to lead commercial activities for an assigned geography, establish a team of Account Managers, execute marketing strategies, and ensure a successful launch. The RBD will supervise and lead a digitally-enabled salesforce, with all representatives aligned to geographical boundaries, and will promote AUVELITY for major depressive disorder in adults and potential future indications. This is a field-based role requiring travel to develop internal and external relationships.
Responsibilities
- Supervise operations of the Region including driving results, hiring and coaching, account manager development, performance management, and the assignment of priority accounts within the medical community
- Develop and implement strategic plans for the Region balancing live/virtual interactions and prioritizing team efforts
- Plan, organize and drive performance to reach the region's business potential through coaching and influence of direct reports
- Establish and maintain effective communication among Region members across cross-channel stakeholders in the Accounts and Market Access team
- Maintain technical expertise to respond accurately to questions regarding products, marketing, policies, and business-related issues
- Work with direct reports to understand and execute established expectations
- Coach and develop SAMs to improve selling skills, product knowledge and capabilities; lead by example in live and virtual engagements
- Plan and conduct plan-of-action meetings with Region and Market Access teams
- Develop and implement Region business plan, manage Region budget and overall responsibility for P&L aligned with Regional and National expectations
- Ensure compliance with relevant laws, policies and processes
- Overnight travel as needed
- Additional responsibilities as assigned
Qualifications
- BA or BS required; advanced degree preferred
- 5+ years of field leadership experience and/or payer account management and/or demonstrated sales success with increasing responsibility
- Pharma/biotech/medical marketing or sales experience preferred with 3β5 years in a position with first-line leadership
- Proven ability to lead others through coaching and influence
- Experience delivering results and developing others to their potential
- Proven track record in attracting and retaining top talent
- Current or recent Psychiatry disease experience strongly preferred
- Successful launch experience strongly preferred
- Ability to strategize within teams using differential resources to achieve goals
- Proven ability to manage multiple tasks under aggressive timelines in a dynamic environment
- Must live within the territory
- Comfortable with uncertainty and high expectations
- Patient support services experience a plus
- Strong digital marketing aptitude
- Strong interpersonal and presentation skills
Education
- Not specified beyond the above qualifications